Your choice of words can either make or break your campaign. Choosing the wrong words can easily send the incorrect message, activated a negative emotion in the reader and ultimately cost you sales and conversions.
However, there are some words that are so powerful they could elicit the right emotions, boost response rates and increase conversion rates! Better conversion means more sales and money (ching, ching 🤑).
Here are 10 of words, tried and tested, that can give your campaign that edge!
Inject these words into our marketing copy and product descriptions and watch those sales stats improve.
For most marketers, the word “YOU” is more persuasive than words like ‘money’ and ‘sex.’ Your customers want to feel like you’re talking to them directly and the word ‘you’ does that better than any other word.
The word “NEW” automatically intiates a subconscious train of thought relating to “Improved, Exciting, and I have to have it”
“FREE” doesnt just have a price apeal. It one of the most powerful emotional triggers and is the catlyst for irrational excitement! I mean who doesn’t love Freebies?
The word “GUARANTEE” is associated with security and trust and triggers strong credibility signals in the reader. Committing to some form of guarantee will ease your customer’s mind and make them feel more comfortable to convert!
This nifty little 3 letter word initates a sense of urgency in the reader/users and encourages them to take action. We this most commonly used in call-to-actions, e.g. “Book Now”, “Subscribe Now”, “Shop Now”.
- Limted Time
“Limited Time” is most commonly used with offers and helps to triggers that sense of want, exclusivity and urgency.
The word “PROVEN” triggers a sense of trust in a products performace or use. It reminds customers that your product, service or business is tried, tested and true.
- Best Sellers
“Best Sellers” indicate items are popular and in demand. This triggers “need and want” desire to keep up with the status quo.
The old faithful word “Sale” triggers the users want to buy things and to buy things cheap (2 for one). This Call to action initiates teh best click through rate, just make sure you have great products to keep them on the site and buy buy buy!
- Thank You
A little appreciation goes a long way, Thanking your customers for their purchase or their action, will help them feel as though they are appreciated and increase their sense of loyalty to the brand!
If you have any tips to improve sales, simply comment below or contact us here.