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Google AdSense Launches Native Ads

Google has introduced the new AdSense Native ads to its platform in a bid to offer users a better ad experience and drive better click throughs for publishers. Native ads are a suite of ad formats designed to match the look and feel of your site, providing a great user experience for your visitors. The native ads platform has launched with a few options for webmasters to play around with and find the best performance for their respective sites.

AdSense Native ads come in three categories:

  1. In-feed
  2. In-article
  3. and Matched content

All 3 types can be used at once or individually

Why the jump to native ads

  • A great user experience: they fit naturally on your site and use high-quality advertiser elements, such as high-resolution images, longer titles and descriptions, to provide a more attractive experience for your visitors.
  • A great look and feel across different screen sizes: the ads are built to look great on mobile, desktop, and tablet.
  • Ease of use: easy-to-use editing tools helps you make the ads look great on your site.
    Native In-feed opens up new revenue opportunity in your feeds

In-feed ads

In-feed ads slot neatly inside your feeds, e.g. a list of articles or products on your site. These ads are highly customizable to match the look and feel of your feed content and offer new places to show ads.

Adsense native ads

An exmaple of an in-feed ad

Native In-article

In-article ads are optimised by Google to help you put great-looking ads between the paragraphs of your pages. In-article ads use high-quality advertising elements and offer a great reading experience to your visitors.

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An exmaple of an in-article ad

Matched Content

Matched content is a content recommendation tool that helps you promote your content to visitors and potentially increase revenue, page views, and time spent on the site. Publishers that are eligible for the “Allow ads” feature can also show relevant ads within their Matched content units, creating an additional revenue opportunity in this placement.

Note: You will need to meet the eligibility criteria to activate matched content on your site

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An exmaple of a matched content ad

Getting started with AdSense Native ads

AdSense Native ads can be placed together, or separately, to customise your website’s ad experience. Use In-feed ads inside your feed (e.g. a list of articles, or products), In-article ads between the paragraphs of your pages, and Matched content ads directly below your articles. When deciding your native strategy, keep the content best practices in mind.

How to set up native ads with adsense

If you’ve used the Adsense platform before it will be familiar to you and for those who haven’t its rather easy. To get started with AdSense Native ads all you need to do is complete these simple steps.

  1. Sign in to your AdSense account
  2. In the left navigation panel, click My ads
  3. Click +New ad unit
  4. Select your ad category: In-article, In-feed or Matched content
  5. Then grab the code and place it within your site page templates where you want it to display

Provide a more streamlined experience

Native ads not only look better but can provide better contextual targeting and matching which is all aimed at driving better click throughs for publishers and getting you more cash in the bank. So what do you think of native ads? Let us know in the comments section below.

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