Why Nostalgia Sells

Zapriana Atanassova is a digital copywriter at Arc Interactive. Today she takes a look at why nostalgia marketing is so popular and what psychological needs it appeals to in convincing consumers to part with their...

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Mobile Apps For Your Mind

Luiza Ivanova is the Digital Designer at Arc Interactive. Today she gives us insight into how apps have changed the way we connect, consume content, manage our lives and have effectively changed the way our minds work. Can a...

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