Managing a website has become so much easier over the past 10 years each year painful manual tasks are being automated to help us create better performing websites. One side of digital marketing that is often ignored is the publishing side if you’re a blog or a larger content distributor monetizing your efforts through ads you’ll know how hard it can be to keep that revenue stream running smoothly.
While great webmaster and digital marketer don’t need tools to get the job down but I’d be damned if I’d let a time-saving tool pass me by, one of those tools is Google Publisher Toolbar. This nifty little Chrome extension helps you debug ad placements and make solving ad tag issues easy, until now.
Stripped of its privileges
As Google begins to consolidate its marketing tools we will see uptake changes and updates to existing tools and sadly Google Publisher Tool Bar is being stripped of some of its features. On July 23, 2018, the Google Publisher Toolbar will sunset support for DoubleClick for Publishers (DFP) and DoubleClick Ad Exchange.
Users will then be forced to use DFP delivery tools and the Google Publisher Console to troubleshoot delivery, and DFP reports to monitor performance. While support for AdSense and Google Analytics will continue, unaffected.
WHY Use Google Publisher Toolbar?
Google Publisher Toolbar turns your Chrome browser into a debugging tool and allows you to view data on your AdSense, Ad Exchange, and DoubleClick for Publishers ads and Analytics accounts, debug issues and block unsuitable ads on your site. To download Google Publisher Tool Bar head over the Chrome Store
Whether you’re using AdSense, Ad Exchange or DoubleClick for Publishers, with the Google Publisher Toolbar you can view information on each of your Google ads, block unsuitable creatives, and see an account overview, all while browsing your own site.
The Google Publisher Toolbar adds an overlay to each of your Google ads, which provides some basic information about the ad, including its size, display URL and the advertiser name. Clicking on the overlay generates an Ad Details pop-up with more detailed data including:
• A link to the ad’s landing page, allowing for safe clicks.
• Summary reporting on the ad unit including performance metrics, such as clicks, RPM and estimated revenue.
• The buyer name.
• The display URL.
From the Ad Details pop-up, you can also take action on an unwanted creative to block the ad, the URL or the ad network, or send feedback to Google.
Clicking on the Google Publisher Toolbar icon generates the Account Overview pop-up that provides a helpful summary including:
• An estimated account earnings summary for today, yesterday, this month or last month.
• The top five channels or top five sites in descending order of revenue for today, yesterday, 7 days, this month and last month.
With the Google Publisher Toolbar, you get an easily accessible account overview and enhanced insight into the ads on your page, together with the ability to manage creatives, without ever leaving your site.
Why this is changing
The Google Publisher Toolbar extension is only available on desktop environments and in one browser, Chrome, but with its new tool consolidation and new platforms coming into play Google has decided instead of to double down for now and remove features as they work on developing holistic solutions, or so they claim.
Where to find your favourite features
Below is a guide for where to find familiar Google Publisher Toolbar functionality after this change.
See Ad Exchange estimated revenue
Use DFP reports to see estimated revenue for your account or specific channels and URLs. You can even schedule and share a report to see results on a regular basis.
- Sign in to DoubleClick for Publishers.
- Click Reports Queries.
- Click New Query.
- Build your report query:
- Choose the Ad Exchange historical report type.
- Choose the date range you want to review.
- Add the Days dimension. Optionally, add the Channels or URLs dimensions and filters.
- Add the Estimated revenue metric.
- Click Run.
Report an unwanted ad creative
Follow the steps below to block an ad served through Ad Exchange. Learn more about how to block an unwanted ad.
- Sign in to DoubleClick for Publishers.
- Click Delivery Creatives Exchange creatives.
- Find the unwanted ad you want to block from delivering.
- Search by image
- Search by other criteria
- Hover your pointer over the ad and click Block.
Identify and troubleshoot ad delivery
When viewing a page with ads served through DFP, open the Google Publisher Console to see the same delivery information
- Open the webpage you want to troubleshoot in your browser.
- Open the Google Publisher Console:
- Option 1: Run
- Option 2: Append the
?google_force_console=1parameter to your webpage’s URL and reload the page.
- Option 1: Run
- Click Troubleshoot to see even more information in DFP.
Change is coming
If you’re an Adsense user you can continue to enjoy using the Google Publisher Toolbar but if you’ve already migrated to DFP in order to seriously serve ad placements you’ll have to start spending more time in its native platform, which personally is a clunky interface and not welcoming to everyone, so be patient the learning curve will be steep.
As Google begins to restructure its marketing offerings the rollout will see plenty of changes and we will try to keep you up to date with each update. So sign up to our newsletter or bookmark our site for regular updates.
If you want to know more about publisher support, site monetization or debugging tools don’t be shy we’re happy to assist. Simply contact us here