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nichemarket Partners Up With Coupler
Imagine navigating a dense jungle blindfolded, relying solely on instinct to avoid pitfalls and find your way. That's how business decisions used to be made – guided by gut feeling and experience, often stumbling into unexpected obstacles. But the landscape has shifted.
Today, it's the complete opposite; we're bathed in a flood of data, which was meant to be a vibrant map illuminating every path and revealing hidden treasures, but that hasn't been the case. Collecting data is only one part of the process; the next step is enriching it and turning it into meaningful narratives and action points for your business.
This is where data analytics comes in, acting as our jungle guide, transforming intuition into crystal-clear insights.
Data: The new currency or commodity
We already have the tools to collect data on every click, swipe, purchase, and interaction that leaves a digital footprint, painting a detailed picture of customer behaviour, market trends, and operational efficiency. Once a mere byproduct, data has become the new currency of power.
It reveals the "why" behind the "what," allowing businesses to understand customers like never before. We can predict their desires, personalise their experiences, and precisely anticipate their needs.
Imagine tailoring marketing campaigns to resonate with specific demographics, not just broad assumptions. Picture identifying inefficiencies in your supply chain before they turn into costly bottlenecks.
Fueling the marketing engine
For marketers, data is the ultimate fuel injection. Gone are the days of mass-blast advertising and one-size-fits-all campaigns. Analytics unlocks the secrets of your audience, revealing their demographics, online behaviour, and even hidden preferences.
Imagine designing ads that speak directly to individual interests, crafting personalised email campaigns that resonate with each customer's unique journey, and delivering content that feels like it was written just for them.
Data empowers marketers to become mind readers, building deeper connections and driving loyalty like never before.
Sourcing meaningful insights about your business
One key issue with data collection today is that it is fragmented; Meta, Google, TikTok and more each have their own methods of data collection, so how do you group all your platforms together into something meaningful?
One way is to have a dedicated data scientist in your team willing to spend hours extracting data dumps, pulling them into Excel sheets, and feeding them into reports.
The other is to build on the custom APIs offered by these platforms and extract the data automatically into your own SQL database; At the same time, this reduces the time to access data; this process doesn't clean up data for you or make any sense of it.
You will still need someone to interpret it for you.
Both methods require considerable resources, which some businesses cannot afford to do right now.
So, do I live without data and go with my gut?
No, you don't have to; using a service like Coupler, you can connect your various data sources to a Looker Studios dashboard and build reliable dashboards for yourself, your clients or your company.
You don't need to be a BI or SQL developer to access this wealth of information. Once Coupler has set up the connections, you can start building the reports you want to see with the help of data visualisation tools like Looker Studios or Power BI.
In this data-driven landscape, fluency is key.
Just like reading and writing, understanding and analysing data is becoming an essential skill for every leader and employee. Businesses need to foster a data-literate workforce capable of navigating the information ocean and extracting the invaluable insights hidden within.
This means investing in training, embracing data visualisation tools, and encouraging a culture of data-driven decision-making at all levels.
nichemarket and Coupler team up
At nichemarket, we develop custom reporting dashboards to suit client needs, and having used Coupler.io in the past, we're fully aware of how helpful and robust their suit products have been and are keen to see the new connectors they bring onboard in the future.
We are excited to announce that nichemarket has now partnered with Coupler.io to help local and international businesses improve their reporting and, of course, their marketing.
Should you need a reliable data connector for your reporting, you can now sign up via nichemarket for Coupler using the links below, and we will be able to help you use their plugins to create custom reporting that is insightful and will help your business gain relevant insights that can improve your marketing.
Custom reporting is a must
As marketing mixes become more dynamic and budget allocation moves from one channel to another, reporting can get tricky. Add to the fact that all these push strategies have their metrics, platforms and reporting structures that are often hard to collate into one reporting dashboard. These issues can take data analysts hours to set up, and with so much manual intervention, it leaves room for human error in your reporting structures.
If you require reliable data, you should extract it directly from the source and not move it from the source to the Excel sheet and then first be sorted and then manipulated and presented.
To save time and reduce the amount of human error, data extraction from these marketing platforms has become very important for businesses. This is why data APIs are essential in making data easily accessible.
What does Coupler.io do?
Coupler allows you to extract data into Google Sheets easily or directly into Google Looker Studios by using one of its powerful reporting plugins. This will enable marketers, site owners, data scientists and stakeholders the ability to collate large sums of data into meaningful reporting dashboards in less time. Their robust API allows for a range of data extraction options to suit your reporting needs, and having personally used it myself, I can vouch for how easy it is to use, especially when done in combination with Google Looker Studios.
Coupler allows you instant access to the following data sources.
- Facebook data (Insights, Ads and Public)
- Twitter data
- Instagram data
- MailChimp data
- LinkedIn data
- Google Ads data (Formally known as AdWords)
- Adobe Analytics
- Amazon Ads
- Google AdSense
- Google Ad Manager (Formally known as DFP)
- Google Display Network
- Google My Business
- Google Search Console
- Quora Ads
- SEM Rush
- Yahoo Gemini
Get started with Coupler
We're excited to partner with Coupler.io and hope to help businesses make their reporting across all tools easier. Sign up to Coupler now and get easy access to a host of automated data sources such as Facebook, Twitter, MailChimp and more.
Let us customise your reporting.
If you need custom reports that pull in various data points so you can view all your marketing efforts in one place, let us help. We can create data dashboards to suit all your needs and can be updated as you require additional insights. If you're interested in having a custom dashboard built, contact us today.
If you have time to spare, check out other partnerships we currently have in the work: