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nichemarket Partners Up With Supermetrics
Digital marketing has evolved over the years with so many marketing tools now at our disposal, from search advertising, social media advertising, direct e-mail and CRM email marketing, push notifications, display banners, remarketing and retargeting all forming part of the paid marketing mix. Having all these options to target customers is great and allows marketers deeper granularity in our campaigns to make sure ad spend reaches the right audience, and we maintain a healthy return on investment (ROI).
nichemarket and Supermetrics team up
At nichemarket we develop custom reporting dashboards to suit client needs and having used Supermetrics in the past we're fully aware of how helpful and robust Supermetrics products have been.
We are excited to announce that nichemarket has now partnered with Supermetrics to help local and international businesses improve their reporting and of course their marketing. You can now sign up via nichemarket for Supermetrics using the links below, and we will be able to help you use their plugins to create custom reporting that is insightful and will help your business gain relevant insights that can improve your marketing
Custom reporting is a must
As marketing mix's become more dynamic and budget allocation moves from one channel to another reporting can get tricky. Add to the fact that all these push strategies have their metrics, platforms and reporting structures that are often hard to collate into one reporting dashboard. These can take data analysts hours to set up, and with so much manual intervention it leaves room for human error in your reporting structures.
If you require reliable data, you should extract it directly from the source and not move it from source to excel sheet and then to first be sorted and then manipulated and presented.
To save time and reduce the amount of human error data extraction from these marketing platforms have become very important for businesses. Which is why data API's are essential in making data easily accessible.
Who are Supermetrics?
Supermetrics are one of the world's leaders in data API's and help thousands of businesses extract data for reporting from various marketing tools. Their plugins are so popular that they have even been integrated into tools like Google Data Studio. The Finish based analytics company started back in 2009 and has grown from strength to strength ever since.
What does Supermetrics do?
Supermetrics allows you to extract data into Google Sheets easily or directly into Google Data studios by using one of its powerful reporting plugins. This will enable marketers, site owners, data scientists and stakeholders the ability to collate large sums of data into meaningful reporting dashboards in less time. Their robust API allows for a range of data extraction options to suit your reporting needs and having personally used it myself I can vouch for how easy it is to use, especially when done in combination with Google Data studios.
Supermetrics allows you instant access to the following data sources.
- Facebook data (Insights, Ads and Public)
- Twitter data
- Instagram data
- MailChimp data
- LinkedIn data
- Google Ads data (Formally known as AdWords)
- Adobe analytics
- Amazon Ads
- Google AdSense
- Google Ad Manager (Formally known as DFP)
- Google Display Network
- Google My Business
- Google Search Console
- Quora Ads
- SEM Rush
- Yahoo Gemini
Get started with Supermetrics
We're excited to announce that nichemarket and Supermetrics have partnered up to help South African businesses make their reporting across all tools easier. Sign up to Supermetrics now and get easy access to a host of automated data sources such as Facebook, Twitter, MailChimp and more.
Let us customise your reporting
If you need custom reports that pull in various data points so you can view all your marketing efforts in one place, let us help. We can create data dashboards to suit all your needs and can be updated as you require additional insights. If you're interested in having a custom dashboard built, contact us today
If you have time to spare, check out other partnerships we currently have in the work: