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10 Off Site SEO Strategies Your Business Is Ignoring
If you're semi-serious or serious about gaining online traffic to your site you would probably have placed some of your efforts in content creation over the past few months, be it landing pages for your site, blogs, press releases, infographics and more. Content has been an evergreen digital marketing buzzword yet it's still shrouded in so much mystery.
Many businesses are forking our thousands of dollars per year to create content. Yet how many of these businesses can say they have a winning content strategy that works for them?
According to Hubspot nearly 70% of businesses created more content in 2016 than they did in the previous year and that trend looks like it will continue to grow.
If you've created quality content with the correct keyword targeting and placed it on your site but you're still wondering where the traffic is, you're not alone. Content creation and onsite optimisation is only half the battle for most, who aren't lucky enough to have inherited powerful domains. Small to medium size businesses don't have the luxury of plenty of backlinks gained from efforts like press mentions, using above the line advertising and having a link building budget and can be one of the reasons you're content efforts have fallen flat.
10 Must Know Off-page SEO Techniques for 2017
If the above situation speaks to you, you're in luck there are ways for small businesses and smaller sites to improve their rankings without having big bucks in the bank. Be warned this is the harder road to travel and it will require a lot of effort and you may become disheartened, but if you can pull it off the rewards are well worth it.
Now that you've mastered on-page SEO it's time for your business to move over to off-page SEO techniques will help with amplification and improve your website position in SERP. So what kind of off page SEO techniques can small businesses on a small budget aim for?
Take a look at the list of top 10 off-page SEO practices that won't break the bank.
1. Social media engagement
A major Off-page SEO technique is social media engagement. If you want to make your business, website or blog popular, engage with people on multiple social media platforms. Social media presence will help grow your business and also help you get more backlinks.
2. Social bookmarking sites
Social bookmarking sites are one of the best platforms to promote your website. When you bookmark your web page or blog post on popular social bookmarking websites, you gain high traffic to your web page or blog.
3. Forum submission
Participate in search forums which are related to your website and business and make a connection with that community. Reply to threads, answer people’s questions and give your suggestions and advice. Make use of “Do-Follow” forums.
4. Blog directory submission
Directory Submission is constantly working to build quality backlinks. Choose an effective directory and select a proper category. It takes quite some time to deliver good results, but these results stand out over a longer time period.
5. Article submission
Submit your articles in a high PR article submission directory. You can also give links to your website. Make sure your content is unique and of high quality. Low-quality content and content that has more keyword stuffing might get rejected. Choose the correct category and give a good title to your content.
6. Question and answer
One of the best ways you can get high traffic is from question and answer websites. Join high PR question and answer sites and search for questions related to your business, blog or website and give clear answers to these questions. Give a link to your website which will help in bringing you more visibility.
7. Video submission
If you want to make your videos popular, head to popular video submission sites. Give a proper title, description, tags and reference links. It is one of the more popular ways to get quality backlinks because all video submission websites have high PR.
8. Image submission
Share your photos on popular image submission websites. Before submitting your images please optimise them with the correct URL and title tag. Before submitting your images, check if they have a proper title, description and tags.
9. Infographic submission
Make creative infographics. These days, infographics are getting popular on the internet. Submit your infographics on infographics submission websites and give reference links to your web page or blog. The image sizes differ with different websites.
10. Document sharing
Create attractive documents relating to your business or blog. The documents should have unique content and should be in either pdf or ppt formats. Submit these documents in the document sharing websites.
Amplification leads to instant gratification
Employing a combination of proper On-page and Off-page optimisation work will give a better position to your website in SERP not only for the content you're trying to amplify but future content. As you begin to build links and authority from other domains your domain will begin to grow making it easier for new content to become indexed and ranked higher in SERPs.
If you want to know more about SEO don’t be shy we’re happy to assist. Simply contact us here