The Importance of Store Cleanliness
25 February 2021
The Best Digital Channels for NGOs - Part 2
23 February 2021
5 Tips to Boost Employee Engagement During the Pandemic
20 February 2021
12 Eco-Friendly Ways to Transform Your Decking for Summer
18 February 2021
Trending Music Hashtags To Get Your Posts Noticed
24 August 2018
Trending Fashion Hashtags To Get Your Posts Noticed
05 April 2018
Trending Wedding Hashtags To Get Your Posts Noticed
18 September 2018
Trending Beauty Hashtags To Get Your Posts Noticed
05 July 2018
AdWords Expanded Text Ads Could Get Even Longer
If you were happy with the 80 character description line available in expanded text ads that AdWords already afforded you could be in for a good surprise. Google is testing out a feature to add a lot more leg room to get your message across, which could soon see extended ads double that character count. The new format could allow for PPC marketers to build ads that have 30+30 characters for headlines and 80+80 characters for descriptions.
First discovery of extended-extended ads
There has been no official word from Google the update was actually spotted by Valerio Celletti. When managing one of their accounts noticed the option to add a second description line to expanded text ads in the AdWords web interface earlier this week in a US account.
The additional optional line also has an 80 character limit. There is currently no information provided in the information popup next to the Additional description (optional) line in the UI.
The extended ads option in AdWords
Putting the extended-extended ad to the test
Celletti says he started testing the second description line in ads two days ago. So far, CTR on the extra long ads are slightly lower than the average expanded text ad, says Celletti, but this could be down to a myriad of factors and has stated they will continue to run tests.
Radio silence from Google
Search Engine Land tried to reach out a Google spokesperson for answers but was only given a generic response. “Google is constantly testing out new products and features to improve user and advertiser experience.” Have you seen extended-extended ads in your Adwords accounts yet? let us know in the comments section below
If you want to know more about paid search marketing for your site don’t be shy we’re happy to assist. Simply contact us here