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AdWords Price Extensions Upgrade Include SA

15 November 2016 | 0 comments | Posted by Che Kohler in nichemarket Advice

Google Adwords Price extensions hit South Africa

About 4 months back in July of this year Google unveiled price extensions for Adwords. What it did was essentially enabling advertisers to show pricing information about products and services in mobile text ads. At that time, the extension format was in list form which took up a lot of above the fold retail space. In the interest of maximising the mobile reach of the extension, Google has reworked the UI and opted for a scrolling carousel.

Price Extensions makeover

Upon initial release, price extensions are only supported English along with a handful of currencies namely USD, CAN, GBP, EURO, AUD, and NZD. Since the makeover and the new standard, Google announced price extensions will be available in 10 more languages. Available languages now include English, Dutch, French, German, Italian, Japanese, Polish, Portuguese, Russian, Spanish and Swedish. While also including a few more currencies including our beloved ZAR (South African Rand).

New Look - Before and After

Old price extension format
New mobile price extensions.

Where to find Price Extensions

You can set up price extensions in AdWords with 3 easy steps

Step 1:

Firstly, advertisers must choose a type of price extension from the following list:

  1. Brands
  2. Events
  3. Locations
  4. Neighbourhoods
  5. Product Categories
  6. Product Tiers
  7. Products
  8. Service Categories
  9. Service Tiers
  10. Services

Step 2:

The second step is to select the currency they list their prices in.

Step 3:

The final step is to set the structured information of their Price Extension.

  1. Headers
  2. Descriptions
  3. Price qualifiers
  4. Price
  5. Final URL
  6. Adwords Price Extension

Price Extensions Requirements

To ensure price extensions display in search you will need to ensure the following:

  1. Price extensions will only appear when your ad is in position 1. If you want these Price Extensions to show, make sure to improve your quality score and ad rank so that you show in position 1 and that you’re advertising on mobile.
  2. A minimum of 3 different items (products or services) must be entered into the grid in order for any to show.

Now that Price Extensions are available in South Africa, will you be using them? Let us know in the comments below

Contact us

If you want to know more about price extensions don’t be shy we’re happy to assist. Simply contact us here

Tags: Google Adwords, SEM, Tools

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