LOG IN OR SIGN UP
Log in to your account
Sign up

AMP Now Preferred For Featured Snippets

05 September 2017 | 0 comments | Posted by Che Kohler in nichemarket Advice

AMP Rich Snippets

Google has been on a mission of late to refine its mobile search with more features being pushed out on the mobile end than the desktop of late. So this should come as no surprise as Google has begun giving AMP pages preference if they meet the criteria for a featured snippet on mobile. The new feature seems to have launched a few days ago where on mobile search they are now likely to serve featured snippets from pages that are powered by AMP.

For more on all Mobile marketing news and updates check out or blog posts on the subject here

AMP featured Snippet rollout

If you're not sure what I mean pull out your smartphone or set your browser to browse as a mobile device and visit Google. If you search for [how to use Twitter] on Google desktop vs Google mobile, you will get Wired’s non-AMP page for the featured snippet on desktop and Forbes AMP page for mobile results.

google-featured-snippet-amp-1504526687

Some publishers and webmasters are noticing significant changes in their traffic because of this change. It seems, although Google has not confirmed this yet, that Google may prioritize an AMP document in the mobile featured snippets over even mobile-friendly pages that are featured on a desktop.

While this is not always the case, as the content is always going to be the deciding factor.

Since I was able to bring up results in the featured snippets box on mobile that were not powered by AMP. It does look as if two pages are very close in content and one is AMP and one is not, the AMP page will get the nod most times.

Ramping up AMP

Have you noticed this as well? Has your Google traffic for featured snippets changed in the past few days and you're seeing an increase or decrease in traffic? Let us know in the comments section below.

Contact us

If you want to know more about search engine marketing don’t be shy we’re happy to assist. Simply contact us here

Tags: mobile, Mobile Marketing, SEO

Previous: {{ previousBlog.sTitle }}

Posted {{ previousBlog.dtDatePosting }}

Next: {{ nextBlog.sTitle }}

Posted {{ nextBlog.dtDatePosting }}

You might also like

Set up Google Analytics on Shopify Sites Correctly

How To Properly Set Up Google Analytics With Shopify Sites

08 July 2019

Posted by Che Kohler in nichemarket Advice


How to set up your Google Analytics with Shopify so you don't attribute product sales to either your payment providers domain or your internal paymen...

Read more
List your fitness business on nichemarket

Get Your Fitness & Wellbeing Related Business Listed Online

21 November 2018

Posted by Che Kohler in Athletes


Get more exposure and have customers find you easier online by listing your fitness, sport & wellbeing related business on nichemarket absolutely fre...

Read more

Leave us a comment


{{comment.sUserName}}

{{comment.iDayLastEdit}} day ago

{{comment.iDayLastEdit}} days ago

{{comment.sComment}}

Sign up for our newsletter