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How To Create Google Ads and A/B Tests on AMP Pages
So you've taken the plunge and committed to mobile and in doing so chose the path of the AMP protocal which in my opinion is a bit of risk, but hey the internet was built on a cowboy approach to everything. AMP's are designed with the idea for improving the user experience for mobile users visiting your site via organic traffic.
Google Ads for AMPAccelerated Mobile Pages (AMP) are pages that load near instantaneously for mobile users. To date, you could test the impact of your AMP pages using either Google Ads' campaign experiments or ad variations.
- Main site - www.nichemarket.co.za/blog/how-amp/works
- AMP subdomain site -amp.nichemarket.com/blog/how-amp-works
- AMP subfolder site - nichemarket.co.za/amp/blog/how-amp-works
Google Ads split tests for AMPGoogle has introduced a new way for advertisers to compare the impact of using AMP pages vs. traditional web pages with Google Ads. Google already offered the ability to test the two different page types using Google Ads campaign experiments or ad variations. Now they've introduced a new method of testing for campaign experiments which Google calls “cookie-based splits.”
Better oversight of your investmentAs I've mentioned before opting to go AMP requires some technical implementation along with managing it going forward which requires a sizeable amount of resources like development cost, SEO costs and time. Which up until now has been, pretty much pie in the sky for early adopters of the
More on accelerated mobile pagesIf you're interested in getting to know more about AMP or want to explore the option for your site, then I recommend checking out these articles.
- How To Track AMP Pages In GA
- AMP Now Preferred For Featured Snippets
- AMPs Find A Home In Tag Manager
- Google Updates AMP’s To Give Publishers Visibility