Recent posts
Money Talks
Understanding and Improving Your Credit Score
25 April 2024
nichemarket Advice
The Dark Side of Engagement: Why Rage Baiting is Winning
23 April 2024
Money Talks
The Intricacies of Trading Crypto vs. Forex
03 April 2024
Industry Experts
5 Effective Ways to Drive Traffic to Your Website
19 March 2024
Popular posts
Extravaganza
Trending Music Hashtags To Get Your Posts Noticed
24 August 2018
Geek Chic
How To Fix iPhone/iPad Only Charging In Certain Positions
05 July 2020
Extravaganza
Trending Wedding Hashtags To Get Your Posts Noticed
18 September 2018
Money Talks
How To Find Coupons & Vouchers Online In South Africa
28 March 2019
How To Create Google Ads and A/B Tests on AMP Pages
14 September 2018 | 0 comments | Posted by Che Kohler in nichemarket Advice
So you've taken the plunge and committed to mobile and in doing so chose the path of the AMP protocal which in my opinion is a bit of risk, but hey the internet was built on a cowboy approach to everything. AMP's are designed with the idea for improving the user experience for mobile users visiting your site via organic traffic.
Google Ads for AMP
Accelerated Mobile Pages (AMP) are pages that load near instantaneously for mobile users. To date, you could test the impact of your AMP pages using either Google Ads' campaign experiments or ad variations.- Main site - www.nichemarket.co.za/blog/how-amp/works
- AMP subdomain site -amp.nichemarket.com/blog/how-amp-works
- AMP subfolder site - nichemarket.co.za/amp/blog/how-amp-works
Google Ads split tests for AMP
Google has introduced a new way for advertisers to compare the impact of using AMP pages vs. traditional web pages with Google Ads. Google already offered the ability to test the two different page types using Google Ads campaign experiments or ad variations. Now they've introduced a new method of testing for campaign experiments which Google calls “cookie-based splits.”Better oversight of your investment
As I've mentioned before opting to go AMP requires some technical implementation along with managing it going forward which requires a sizeable amount of resources like development cost, SEO costs and time. Which up until now has been, pretty much pie in the sky for early adopters of theMore on accelerated mobile pages
If you're interested in getting to know more about AMP or want to explore the option for your site, then I recommend checking out these articles.- How To Track AMP Pages In GA
- AMP Now Preferred For Featured Snippets
- AMPs Find A Home In Tag Manager
- Google Updates AMP’s To Give Publishers Visibility
Contact us
If you want to know more about paid search or mobile marketing for your site, don’t be shy we’re happy to assist. Simply contact usTags: mobile, Mobile Marketing, paid search, User Experience
You might also like
The Dark Side of Engagement: Why Rage Baiting is Winning
23 April 2024
Posted by Che Kohler in nichemarket Advice
A look at the popular growth hack used by influencers on social media and why this tactic might garner results in the short term but is harmful in th...
Read moreWhat Is GEO (Generative Engine Optimization)?
01 March 2024
Posted by Che Kohler in nichemarket Advice
An introduction to generative engine optimisation, how it works and how it could be part of future SEO strategies as a way to generate traffic and co...
Read more{{comment.sUserName}}
{{comment.iDayLastEdit}} day ago
{{comment.iDayLastEdit}} days ago