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Google Has Soft Launch For Its New Video Conference App

06 March 2017 | 0 comments | Posted by Che Kohler in nichemarket Advice

Google Launches Meet Up

Alphabet owned Google is not one to sit around and wait, they're always innovating and trying new things. As we've all become accustomed to, the tech giant has a new product to make our lives a bit easier. As if Google didn’t already offer enough communication apps, it’s just rolled out a new one that you might soon find pretty handy to use at work, especially if you're a multiregional company or a someone who works remotely.

Meet Googles new Meet app

Meet by Google Hangouts allows G Suite users set up and join HD video meetings and it currently has a Web app and an iOS version, while strangely enough there’s nothing for Android or even a product description page as yet. Google appears to be keeping this on the down-low for the time being and quietly released it as a soft launch, but we found out anyway.

How Meet works

As TechCrunch noted, the desktop version lets you join a meeting by entering a code and shows you scheduled meetings; you can’t yet start a new conference from the site. However, the iOS app’s listing mentions features like dial-in numbers for people who can’t access the video stream, as well as integration with Gmail and Google Calendar.

Meets soft launch has suspicious timing

The timing of Google’s launch of Meet for users of its productivity suite is really interesting, given that just two weeks ago, Amazon unveiled its Chime app for video conferencing. At this point, it’s hard to say if Google’s new offering can hold its own against competition from the like of Microsoft’s Skype and GoToMeeting. However, deep integration and the backing of the company’s range of popular productivity tools it could just begin to creep into competitions market share. Coupled with the possibility that its cost is included in G Suite’s subscription fee might make it a good choice for the 3 million companies that are already invested in the search giant’s set of apps.

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Tags: App Marketing, Blog, Google

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