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What Is Googles Organic Search E-A-T Score?
17 September 2018 | 0 comments | Posted by Che Kohler in nichemarket Advice
We all know that Google's organic search algorithms are a well-kept secret shrouded in constant speculation. Its reported 400 computational signals and their weightings are a formula no SEO has been able to crack just yet. While consistent updates and tweaks to the core code mean we have to consistently
What is E-A-T?
E-A-T is closely related to what Google calls “Your Money or Your Life” (YMYL) pages. YMYL pages are those that have topics on medical advice, legal advice, financial advice and the like. It broadly applies to any content that could positively or negatively affect a user’s happiness, health, and wealth.- An online store asking for your credit card info
- A mommy blog giving parenting advice
- A financial institution blog offering legal advice
- A medical health page listing symptoms for a rare disease
WHy IS E-A-T important?
Essentially, E-A-T determines a website’s value based on relevance and quality. Quality raters keep E-A-T in mind when judging how good a site or page provides what they need.E-A-T for eCommerce
E-A-T is not just a blog or long form content evaluation will, and will be equally as important for product and service pages. E-A-T will affect eCommerce site rankings because shopping pages are considered by the rater guidelines to be “Your Money or Your Life” (YMYL) pages, and these types of pages are held to the highest quality standards. For that reason, they are also expected to have the highest E-A-T.How will e-a-t affect your site?
If your site has been sitting pretty on top of the rankings due to a strong domain authority and a superior linking profile, then E-A-T could hit you negatively as content becomes a priority. You are what you E-A-T
While this may not seem like a significant change for many and the end user will notContact us
If you want to know more about search engine marketing for your site, don’t be shy we’re happy to assist. Simply contact usTags: Google Search, organic, SEO
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