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Mailchimp Now Integrates Facebook Ad Campaigns
MailChimp has announced that they are in the beginning our rollout of Facebook Ad Campaigns to help its users reach new customers and engage with current ones. Whether your goal is to grow your audience or sell more stuff (or both), you can now do it in the same place you do all of your email marketing. Now you can combine the power of email marketing with social media marketing which is perfect for small businesses and start-ups who don't have the budget for specialists.
While for larger enterprises using one tool that everyone can upskill on will have its own unique benefits. In addition to allowing users to create ad campaigns, MailChimp will also provide reporting, users can gain insights like finding out which ads generate new customers and the most revenue.
Facebook Ad Campaigns
John Foreman, VP of Product Management had this to say on the release of this new feature.
"We simplified the ad creation process and sped it up, too. In fact, our beta testers described creating a Facebook ad in MailChimp as “really simple,” “ridiculously fast,” smooth, and straightforward. (They said it, we didn’t.)" "The choice to expand from email marketing to other channels came from the experts on MailChimp: our customers." “Our customers tell us that MailChimp helps them look pro and grow,” says our CEO, Ben Chestnut. “It’s not an email platform, it’s not a newsletter tool—it’s the thing that helps them look more professional. That insight gave us a feeling of liberation.
We don’t just have to do email. So we began talking to customers with that in mind.” "When we interviewed customers about what they wanted, they were clear: take the MailChimp magic to other marketing channels. “We listened, and that’s why we chose Facebook as our next marketing channel. After email, Facebook ads are the next most popular choice with our customers for acquiring customers and generating revenue,” says Tom Klein, CMO.
“We created an ad buying experience that feels like MailChimp, so customers can create beautiful ads quickly and get back to building their business.” In just a few steps, you can create ads, set your targeting, and decide your budget. And if you’re already comfortable with MailChimp’s interface, you’ll feel right at home." “Businesses keep their customer data and product photos in MailChimp, so it’s the perfect place to kick off an ad campaign to acquire new customers using the data and content they already have. And since a user can sync up their store with MailChimp, we can even tell you the ROI and sales your ad generated. That’s always been tough for entrepreneurs,” “Best of all, MailChimp doesn’t take a cut. Whatever you pay goes directly to Facebook.”
More of your marketing in one place
The introduction of Facebook Ad Campaigns will provide benefits beyond speed and simplicity. Combining your email marketing efforts with Facebook ads creates an integrated marketing campaign that makes it easy to keep your messaging consistent. The fewer sites you have to click to, the better, saving you time and allowing for quicker turn-around times and more reactive campaigns. In addition to speed and simplicity, you’re adding power to your email lists. Not only can you use Facebook to grow your lists, but you can also find audiences that look similar to your most engaged customers.
Facebook Ad Campaigns
Using MailChimp’s intelligent segmentation to target recent customers or active subscribers, businesses can quickly create lookalike audiences on Facebook. Eliminating a lot of the guessing at who to target with your ads to. Offering integration with Facebook’s data science models will make customer acquisition smart and easy. And if you’re an e-commerce user and you’ve connected your store, you can see not only metrics like engagement and clicks, but also what you’ve sold, how many customers you’ve acquired, and what your revenue numbers are.
MailChimp can then take that data and place revenue right alongside ad spend in a way few platforms on the market can, especially free platforms. While Impressions and clicks are great, and a metric you should consistently monitor at the end of the day, businesses want to acquire contacts, leads and customers and obviously drive purchases. MailChimp’s revenue tracking means the user can put more money into the ads and audiences that work, helping their business grow faster. For more on this new product, check out the launch video below
If you want to know more about email marketing don’t be shy we’re happy to assist. Simply contact us here