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New Enhancements For Remarketing With Google Analytics
Google has announced that starting May 15, 2017, Remarketing Audiences created in Google Analytics will be enhanced to automatically take advantage of new cross-device remarketing functionality now available in AdWords and DoubleClick. This means that lists created in Google Analytics will allow advertisers to reach their customers across all their devices when mapping with Google Analytics Audiences. This will simplify creating remarketing lists as well as improve the streams of data, your research, and consistency and targeting of your remarketing ads. Which also means more ad revenue for Google :)
How remarketing works
Why the enhancement
Cross-device remarketing will extend into apps
What actions can businesses take?
These changes do not affect your rights to your Google Analytics data, which is still owned by you. If you don’t wish to enable Remarketing with Google Analytics, please turn off remarketing data collection.