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9 Steps To Take Before Picking Your Domain Name
The first decision you'll have to make about your site and one that you'll have to live with for a long time is the domain name you choose for your site and often a decision people get wrong. The fear of the dreaded SEO monster and his buddy google has pushed many consumers into habits that as a digital marketer bring me to tears. Nothing breaks my heart more than someone who chooses a domain name of a generic keyword like
- won't get you an amazing amount of traffic,
- bastardizes your brand and
- confuse your potential customers.
1. ResearchMake sure the name you’ve selected isn’t trademarked, copyrighted or being used by another company. It could land you in hot water and lead to legal implications that could cost you a fortune, as well as your domain!
2. Keep it shortIf your domain name is long and complex, you risk customers mistyping or misspelling it. Short and simple is never a bad thing with domain names. While keeping it short is always a good idea don't take it overboard by using shorthand this isn't a teenagers Instagram account, Openl8.com is a no-no, openlate.com is.
3. Easy to pronounceThink about how many syllables it takes, will a user read it and translate it easily, will it be something that can be easily mentioned in conversation, if it is, you're on the right track.
4. Make it a brandCan you see this domain name becoming a brand, will it stick in people's minds and be easy to remember, will it be something that transcends digital into the physical world. Will it translate into product branding, business cards and other corporate merchandising?
5. The .com biasIt's a weird trend we know but even in 2016 people
Pro tip:If your localised and .com domain name is available, register both and redirect your localized version to your .com