Recent posts

Fashionista
A Man's Guide To Summer Essential Wear
23 June 2022

Money Talks
What Are The Major Categories of Blockchain?
22 June 2022

Get Court
5 Reasons To Start Using Electronic Signatures
21 June 2022

Talent Agents
7 Ways To Build Wellness Into Your Work Day
20 June 2022
Popular posts
Extravaganza
Trending Music Hashtags To Get Your Posts Noticed
24 August 2018
Fashionista
Trending Fashion Hashtags To Get Your Posts Noticed
05 April 2018
Extravaganza
Trending Wedding Hashtags To Get Your Posts Noticed
18 September 2018
Beauty Basics
Trending Beauty Hashtags To Get Your Posts Noticed
05 July 2018
Is Your Site Seeing Ghosts?
18 October 2016 | 0 comments | Posted by Che Kohler in nichemarket Advice
When there's something strange in your website stats who you gonna call? Digital marketers aka the traffic ghost busters! Seeing as Halloween is right around the corner I thought it would be the perfect time to tackle the topic of ghost traffic.
What is ghost traffic?
A supernatural entity from the spam family and a very popular issue when it comes to skewing website analytics are called ghosts. These spooks got the name because they never actually access your site but show up in your analytics report. How is that even possible? As unusual as it sounds, this type of spam doesn't have any interaction with your site at all and that face is important to keep this in mind, as it's key to creating a more efficient solution for managing these traffic ghouls.How do ghosts haunt websites?
They do it by using the Measurement Protocol, which is an API that allows people to send data directly to Google Analytics' servers. Using this method, and probably randomly generated Google Analytics tracking IDs (UA-XXXXX-1) and then leave a "visit" with fake data, without even knowing who they are hitting.How do i find ghosts and spam bots?
These little buggers normally lurk within your organic and referral traffic channels. Once you filter into your traffic sources by medium you may see a few sources pushing high volumes but with either a 0% or 100% bounce rate. Once you have your suspicions you can confirm them by adding a secondary dimension "hostname" and if any of those sources return a "Not Set" hostname, then my friend, you have a ghostly infestation on your hands.
How do i expel ghosts from my analytics?
If you've dealt with spam before we're you may have used one of the following techniques which unfortunately won't work on ghosts.- Blocking ghost spam from the .htaccess file
- Using the referral exclusion list to stop spam
Contact Us
If you want to know more about ghost traffic don’t be shy we’re happy to assist. Simply contact us hereYou might also like
What Are The Major Categories of Blockchain?
22 June 2022
Posted by Claire Wouters in Money Talks
We take a deep dive into the six major categories of digital assets available and why they have these different characteristics and how they are used...
Read moreRedesign The Office To Better Support Mental Wellness
16 June 2022
Posted by Dea Muric in Talent Agents
A review of subtle design changes you can make in and around the office that will make it feel more energised and upbeat and in turn promote producti...
Read more
{{comment.sUserName}}
{{comment.iDayLastEdit}} day ago
{{comment.iDayLastEdit}} days ago