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Have South African Businesses Lost The True Spirit of Mandela Day?
18 July 2018 | 0 comments | Posted by Shamima Ahmed in nichemarket Advice
The first Nelson Mandela International Day, Mandela day as it is more commonly known, took place on the 18 July 2009. The 18 July is Mandela's birthday and the campaign behind this day was to give back to the community and help those in need.
The Mandela Day campaign message
First established by the Nelson Mandela Foundation. People were asked to donate 67 minutes of their time to help others. The 67 minutes was to represent 67 years Nelson Mandela spent fighting for social justice in South Africa. The Mandela Day campaign set out to the achieve the following:- Fight poverty
- Promote peace
- Aid reconciliation
- Cultural diversity
Celebrating The Mandela Day
I remember back in 2009 the company I worked for was teaming with eager employees looking to join causes to contribute there 67 minutes.Business capitalizing off the spirit of Mandela Day
Over the past few years and even more so this year we have seen some companies piggybacking off Mandela Day to advertise sales or move their merchandise faster. I've seen brands directly referencing:- Mandela Day Sale
- Mandela Day Deals
- Rxx off when you purchase for Rxxx on Mandela Day
- Purchase 67(something), and we will donate 67
of something.
Use your influence for good
If you have a big audience and customer base use your power and influence appropriately. There are lots of opportunities to run sales and promotions, but if you have the chance to promote unity and peace in our nation do that. I assure you the gains are much higher, and there will be more blessings and goodness in your business.We would love to hear from you
If you have an opinion about on butchering community events for financial gain or would like to chat strategy then comment below or contact us here.You might also like
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