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South Africa’s Top Google Searches for 2017

09 July 2018 | 0 comments | Posted by Che Kohler in nichemarket Advice

South Africa's most popular searches in 2017

Google has announced its annual look back, the summary of a Year in Search and this year they've given us a small peek into the top searches made by South Africa in 2017. 

This is a snapshot of the most popular search trends and the most popular search categories and shows us how South African’s like to use Google. 2017 data release has also included the top ten ‘near me’ and ‘recipe’ queries for the year, which has grown in popularity as South African foodies become more prominent online. Search topics have changed over the past 12 months if we compare the top dogs dominating last year.

Top searches included Pokemon Go as well as plenty of sport-related searches like Euro 2016, Olympic Games Rio 2016 To view out last years search trends and see how they compare, check out our previous post - South Africa’s Top Google Searches for 2016 So what did South African's look for in 2017?

If I had to summarize, I'd say the show 13 Reasons Why, KFC's near you and Bitcoin were the big winners in 2017.

Top trending overall searches South Africa

  1. Dumi Masilela
  2. Zimbabwe
  3. CyAfricaDineo
  4. Joe Mafela
  5. Karabo Mokoena
  6. Joost van der Westhuizen
  7. Black Friday
  8. Mayweather vs McGregor Fight
  9. Fast and Furious 8
  10. Hurricane Irma

Top trending South African "Near Me" searches

  1. Pharmacy near me
  2. Dentist near me
  3. KFC near me
  4. Jobs hiring near me
  5. Hardware store near me
  6. Gynaecologist near me
  7. Printing shops near me
  8. Steers near me
  9. Sushi near me
  10. Doctors near me

Top trending South African searches for celebrities 

  1. Dumi Masilela
  2. Joe Mafela
  3. Joost van der Westhuizen
  4. Zodwa Wabantu
  5. Mandla Hlatshwayo
  6. Lundi Tyamara
  7. Simphiwe Ngema
  8. Grace Mugabe
  9. Hugh Hefner
  10. Chester Bennington

Top trending South African recipe searches

  1. Ox tail recipes
  2. Sweet potato recipes
  3. Beef stew recipes
  4. Vegan recipes
  5. Creamed spinach recipes
  6. Halal recipes
  7. Prawn recipes
  8. Spaghetti recipes
  9. Cauliflower recipes
  10. Bread recipes

Top trending South African searches for TV Shows

  1. 13 Reasons Why
  2. Game of Thrones
  3. Isibaya
  4. Uzalo
  5. Big Brother Naija
  6. American Gods
  7. Idols SA
  8. Sex in the City
  9. Big Little Lies
  10. Riverdale

Top trending questions South Africans ask Google

  1. What is dineo?
  2. What is bitcoin?
  3. Who won the money fight?
  4. What role can the private sector play in poverty alleviation?
  5. How to lose belly fat?
  6. How old is Simphiwe Ngema?
  7. What is happening in Zimbabwe?
  8. How to make slime?
  9. What is junk status?
  10. How to manage xenophobia?

Information sourced from Google trends

Have your say

What did you think of South Africa's top searches for 2017? Any surprises? Let us know in the comments below.

Contact us

If you want to know more about popular local search trends don’t be shy we’re happy to assist. Simply contact us here

View other years results

  1. South Africa's Top Google Searches for 2016
  2. South Africa’s Top Google Searches for 2018

Tags: Content Marketing, SEO

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