Recent posts

Fashionista
The Perfect Weekend Away Wardrobe For Spring
20 January 2021

Hit the Road
7 Unique Things To Do in Lisbon
20 January 2021

Industry Experts
How To Use Social Media For Crowdfunding
20 January 2021

Petrol heads
5 Car Preparation Tips for a Long Road Trip
11 January 2021
Popular posts
Extravaganza
Trending Music Hashtags To Get Your Posts Noticed
24 August 2018
Fashionista
Trending Fashion Hashtags To Get Your Posts Noticed
05 April 2018
Beauty Basics
Trending Beauty Hashtags To Get Your Posts Noticed
05 July 2018
Extravaganza
Trending Wedding Hashtags To Get Your Posts Noticed
18 September 2018
How to track modals, lightboxes and pop ups with GTM
14 December 2017 | 0 comments | Posted by Che Kohler in nichemarket Advice
Google analytics is one of my
- How many people saw your pop up and of those?
- How many took action?
- How many simply ignored it?
- And finally how many users you're chasing away with your pop-ups?
How to set up modal tracking
Setting up the trigger- Open up Google Tag Manager
- Create a trigger
- Select Element Visibility Trigger
- Give the Trigger a name - IE Homepage modal Trigger
- Select either ID or CSS selector
- Provide the element ID for the modal
- Select once per element - Since you want to know how many times the modal was active to the user
- Set minimum percentage visible to 50%
- Optional: Set minimum on screen duration. If you only want the trigger to fire when the user sees your modal for more than say 2 seconds
- Select observe DOM changes
- Select all visibility elements unless you want to fire it to a specific part of your site
- Create a tag
- Give the tag a name - IE Homepage modal tag
- Select google universal analytics tag type
- Select event as your track type
- Add a category (modal), action and label - This can be static or dynamic variables
- Set
non -interation to false - Add your tracking ID
- Set the trigger you created earlier
How to view your modal tracking
Head over to Google Analytics, Real Time, Overview to test if the tracking is working as users interact with yourAdvanced configurations
Once you've created your triggers and your events are firing correctly you can take it one step further and create custom conversion tags for both your AdWords and your Facebook tracking. This helps if you're running specific campaigns and want the modal or pop-ups user action to be a performance metric for the campaigns. In addition, if you want to measure and analyse how users behave after they have been served a pop-up and additionally if they have retrieved a discount code, you could do that too using this method.Pop up or down?
So if you're still convinced pop-ups are of value to your site, then employ this method above, and I wish you happy tracking!Contact us
If you want to know more about tracking options for your site, don’t be shy we’re happy to assist. Simply contact usYou might also like
How to find and dynamically replace links with GTM
05 December 2018
Posted by Che Kohler in nichemarket Advice
You can now dynamically rewrite links on your website based on certain user actions and send users to personalised landing pages with GTM
Read more7 Foolproof Steps To Approaching Companies On Social Media In 2020
01 September 2020
Posted by Amey Meyer in Industry Experts
How to approach brands via their social media pages and cold pitch them with your services and turn DMs into clients more often than getting ghosted
Read more
{{comment.sUserName}}
{{comment.iDayLastEdit}} day ago
{{comment.iDayLastEdit}} days ago