Recent posts

Fur, Fins & Feathers
Why Try CBD Cat Treats For Your Feline Training
06 March 2021

Geek Chic
Blockchain Based Instant Messaging Applications
05 March 2021

Industry Experts
Measuring Success In Your NGO Marketing - Part 3
03 March 2021

Petrol heads
8 Tips to Make Your Car Safer in 2021
02 March 2021
Popular posts
Extravaganza
Trending Music Hashtags To Get Your Posts Noticed
24 August 2018
Fashionista
Trending Fashion Hashtags To Get Your Posts Noticed
05 April 2018
Extravaganza
Trending Wedding Hashtags To Get Your Posts Noticed
18 September 2018
Beauty Basics
Trending Beauty Hashtags To Get Your Posts Noticed
05 July 2018
Will Facebook Need Its Own SEO?
09 November 2016 | 0 comments | Posted by Che Kohler in nichemarket Advice
It has been over a year since Facebook launched Universal Search, which allowed over 2-trillion+ Public Posts by Facebook Users (depending on privacy settings) to be indexed and accessed via its internal searches. The introduction of Facebook Universal Search (FUS) has leveraged its massive user-generated index of content and potentially opened up a new user behaviour stream for Facebook users. For Digital Marketers, this move now begs the question: Will it be essential to optimize your Facebook activity for Universal Search? Do we need an ‘SEO for Facebook’?
The Current Social Search Landscape
Social Search is nothing especially new with Google+ and Twitter both having competent built-in ‘Search Engines’. While Google Search still gives a ranking boost in Personalized Search to Posts by people and pages you follow on Google+. Microsoft has also gotten in on the action with Bing and struck deals with nearly every social player out there to integrate social features into their Search Engine.Facebook Search User Behaviour
Previously, Facebook limited their search feature to posts by ‘Friends’ which has engraved the idea in its user base that this was all it was good for. This is evident by the fact that Facebook itself has tried integrating search for years, previously offering Bing Powered web results, yet by their own admission the overwhelming majority of searches have always been people searching for other people, pages, groups, and basically everything you’d expect people to be Searching for on a social network. Simply put they have not sold the idea of content exploration through search to its users and the dominant user journey as is now and for the foreseeable future will always be the newsfeed. The issue isn't whether Facebook search becomes popular or not. Even if Facebook search remains rather minuscule, with its user base numbers any sort of optimisation is worthwhile for any brand trying to extract traffic and users out of the platform.Optimisation for Social Search
While Google has a myriad of different indicators that influence search results. Facebook, on the other hand, places social signals front-and-centre: they focus predominantly on Likes, ‘Reactions’, Shares and even now you can be certain that your social connections will strongly influence the results that surface. This leaves the search optimisation field open for early adopters to differentiate themselves and dominate Facebook SERPs long before others catch on.Growth for Facebook Social Search
This will hinge on Facebook breaking two habits,- How many users actually bother to do this rather than just Googling out of habit
- Seeing Facebook Search as more than just a way to find other people
Contact us
If you want to know more about Facebook Universal Search don’t be shy we’re happy to assist. Simply contact us hereTags: facebook, SEO, Social Media
You might also like
How To Start House Flipping
11 October 2019
Posted by Catherine Way in Constructive Criticism
How to get into the real estate market, pick out potential properties to repair and put back on the market for resale at a healthy profit
Read moreNew Home Inspection Checklist
28 February 2020
Posted by Elizabeth La Riva in Constructive Criticism
How to create a comprehensive list of things to look for when having your new home inspected and ensure you do not into unexpected repair costs
Read more
{{comment.sUserName}}
{{comment.iDayLastEdit}} day ago
{{comment.iDayLastEdit}} days ago