Amazon Drops Google Shopping Ads

What Does This Mean for Retailers?

Since Amazon stopped its Shopping campaigns in late April, paid search advertisers report that they haven’t seen CPCs drop dramatically across the four verticals the retailer was most invested in. However, there is a possibility that CPCs will still dip in those sectors, giving retailers who were once outperformed by Amazon the opportunity to capitalise on traffic at a lower cost.

If your business is in a niche industry or another geographic location where Amazon had a presence and served as the leading competitor, its exit will likely have a more significant impact on your Shopping performance.