What Does A Young Digital Agency Really Think About Your Advertising?
19 June 2019
Brown Spots on Skin: Causes and Treatments
18 June 2019
Getting Ready for Your Networking Event: Attract More Sponsors in 5 Easy Ways
18 June 2019
Turning Unemployment Into Funemployment
18 June 2019
Trending Music Hashtags To Get Your Posts Noticed
24 August 2018
Trending Fashion Hashtags To Get Your Posts Noticed
05 April 2018
Trending Beauty Hashtags To Get Your Posts Noticed
05 July 2018
Trending Wedding Hashtags To Get Your Posts Noticed
18 September 2018
South African Black Friday Trends
It's almost that time of the year again, stores across the country are ramping up their efforts for the final quarter of sales and to get those festive numbers rolling pa ram pa pum-pum. Over the past 3 years, South Africa has adopted this American-born shopping trend and boy we have grown since then, to hosting over 60 stores on the Black Friday bandwagon this year. Naturally to the thrill of the consumer and to the benefit of anyone marketing during this time, but what does it actually mean? Can we quantify what is actually going on? We decided to take a look at the numbers behind this shopping trend phenomenon. Break down what it means for consumers and what it means for retailers.
Year on Year Growth
If we take a look at the search growth for Black Friday related terms on google.co.za you will notice 2015 was a huge step up from the year before. While we don't yet have the complete data trend for 2016 you can see it as already surpassed 2014 and we're pretty confident it will surpass 2015 as well. Queue a lot of sites going down tomorrow, so stay calm.
Search Trend Growth For Black Friday
Who is talking about black Friday
Black Friday related Social Media posts and mentions between genders are slightly more female driven. Gender
- 56% female
- 44% Male
Age Groups Ranking the most popular age groups for Black Friday related social media posts
Leading Black Friday Retailers
So who are the big retail winners in terms of interest around Black Friday? The Top 5 South African retailers are:
- Pick n Pay
- Hifi Cop
This is based on the most popular related queries for example "nichemarket black friday"
Top Black Friday Interest Regions
Where are the biggest interest spikes around Black Friday? The top 5 Black Friday regions in South Africa are:
- Eastern Cape
- KwaZulu Natal
- North West
- Western Cape
The top 5 Black Friday cities in South Africa are:
This is based on how popular black Friday queries are related to the total number of searches within that region and not based on pure search volume. Source: Information based on google trends and Salesforce.com results South Africa seems to be accepting the Black Friday Trend with open arms, how do you think BF in South Africa will fare this year? Let us know in the comments below.
If you want to know more about trend spotting don’t be shy we’re happy to assist. Simply contact us here