Ruby Digital | Ruby Search Solutions (PTY) Ltd  

Because we have such a diverse client group, we measure your progress and growth in a number of different ways. For ecommerce clients, for example, you might be most interested in boosting your conversion rate, while a B2B company may be more interested in lead generation. Other metrics we use include COCA (Cost Of Customer Acquisition), LTV (Lifetime Value), and of course measures like impressions and CTR (Click Through Rates) for paid advertising and social campaigns. For us, the most important measure is your ROI – Return On Investment. Our goal is to ensure you’re consistently getting more out of your campaigns than they’re costing you.

Aside from the progress updates you receive during monthly meetings, your dedicated account manager can also provide you with weekly reports so you can see your overall growth. If you like, we can provide anytime access to our reporting software so you can track performance whenever it suits you.

Absolutely. Comprehensive competitor analysis is a vital step in our process, as this data allows us to find ways in which you can outperform them. We also use leading tools like SEMrush, Moz and Google Analytics to get a clear picture of your industry, where opportunities lie, and what the best strategy for your brand’s long term success are.