AdWords and Salesforce can now join forces

In June of this year, Google announced that it would allow users to automatically import Adwords conversion data into Salesforce. The reason behind the integration is the pain and suffering of many marketers, dealing with the technology and scale necessary to tie offline conversions back to the keywords and ads that drive them can be a difficult task. For years marketers have been making important decisions based on aggregated data from different sources or no data at all, making it difficult to understand the true value of their AdWords campaigns.

What is Salesforce

Salesforce.com is a cloud-based customer relationship management (CRM) software solution for sales, service, marketing, collaboration, analytics, and building. Basically what that means is its a bulk email tool on steroids. You can try it out for free for 30 days and thereafter you'll be paying around 25 to 300 dollars a month to keep it

How to connect Adwords to Salesforce

1. Login to your AdWords account
2. Click the gear icon in the top right corner
3. Select the Linked Accounts option
4. Under linked accounts click "Salesforce.com"
5. Click the red +Account button and make sure you allow pop-ups
6. Login to your Salesforce account
7. Click Allow

After you've created the sync you will then have to map out your conversions for Salesforce to pass the data through to it's system

Contact us

If you want to know more about Salesforce or AdWords don’t be shy we’re happy to assist. Simply contact us here

Tags: CRM, Google Adwords, How to, Tools