Recent posts

The Great Outdoors
The Genetic Diversity Of Cannabis Seeds In South Africa
18 June 2025

Money Talks
Taking Out A Loan To Cover Urgent Expenses
17 June 2025

Money Talks
How To Choose the Right Payday Loan
16 June 2025

Temping
Why AI Won't Replace Graphic Designers
15 June 2025
Popular posts
Extravaganza
Trending Music Hashtags To Get Your Posts Noticed
24 August 2018
Geek Chic
How To Fix iPhone/iPad Only Charging In Certain Positions
05 July 2020
Extravaganza
Trending Wedding Hashtags To Get Your Posts Noticed
18 September 2018
Money Talks
How To Find Coupons & Vouchers Online In South Africa
28 March 2019
Google Trial More Related Searches On Mobile
02 November 2016 | 0 comments | Posted by Che Kohler in nichemarket Advice
Let's face it the majority of us would rather pull teeth than visit the second page of Google search, 83% of us to be exact. So what do we do if viewing page two is out of the question?
- We either refine our search
- Try a different semantic search
- Give up on finding the information I need
The rationale behind related search
Seeing this behaviour Google has always been an advocate of search suggestions. Google suggest auto-complete has been aggressively used by users while SEOs have been using for years to extract valuable semantic keyword data for years. Following that was the release of the hummingbird algorithm to help with long tail queries and give users better search results. Secondly, as of 2015, Google has announced that 10 countries have already shifted to driving more mobile searches than desktop searches. A trend that is beginning to spill over into other markets. This is also being supercharged in emerging countries. Where access to the internet is driven predominantly by the high adoption and easy entry to market of affordable Smartphones and Tablet PCs.Related Searches hit mobile in a big way
Armed with the information I've just mentioned and Google always being proactive is testing a new look for that on the mobile search interface. The introduction of a new look related search carousel on mobile
How Related Searches work
When a user performs a search on mobile, Google will now provide users with related search terms or topics. The topics are pulled through to SERP from its algorithms and indexing matches for the most popular searches around that given topic.What does this mean for SEO?
This could mean users will be spending more time on Google, drive more bias to the top 10 search results, increase pogo sticking, reduce visits to page 2 of search results and also mean thin content or poorly optimised content will continue to be demoted. It could also mean businesses and content producers will need to look at producing more keyword rich content, that answer multiple questions and drive value for multiple search terms. These are only educated guesses on our part for now. We'll continue to monitor the introduction of related searches and how it will affect future mobile search behaviour.Contact us
If you want to know more about related searches don’t be shy we’re happy to assist. Simply contact us hereTags: SEO
You might also like
Is It Safe to Give Someone Your VIN When Selling a Car?
24 May 2025
Posted by Che Kohler in Petrol heads
Should you share your VIN when selling a car? Learn the risks (like VIN cloning) and benefits of sharing this crucial vehicle identifier when trying ...
Read moreThe Return of Rattan in June Home Makeovers
09 June 2025
Posted by Lupka Atanasova in Constructive Criticism
Rediscover rattan! This "Woven Wonder" is back for June home makeovers in South Africa, adding natural style and warmth to any space. Find out why al...
Read more
{{comment.sUserName}}
{{comment.iDayLastEdit}} day ago
{{comment.iDayLastEdit}} days ago