Recent posts

Constructive Criticism
5 Tips For Emergency Plumbing Situations
24 November 2023

Alarming
Protecting Sensitive Data In Office Environments
21 November 2023

Shopaholics
83 Black Friday Software Deals 2023
21 November 2023

Constructive Criticism
Reduce Workplace Injuries On Construction Sites
20 November 2023
Popular posts
Extravaganza
Trending Music Hashtags To Get Your Posts Noticed
24 August 2018
Geek Chic
How To Fix iPhone/iPad Only Charging In Certain Positions
05 July 2020
Extravaganza
Trending Wedding Hashtags To Get Your Posts Noticed
18 September 2018
Fashionista
Trending Fashion Hashtags To Get Your Posts Noticed
05 April 2018
How Much Traffic Do You Give Away
17 October 2016 | 0 comments | Posted by Che Kohler in nichemarket Advice
A healthy website has a good mix of internal links and external links, with the additional subset of
Why would you track outbound links
There are many reasons you may link to external sources, you could be referencing the source material for a blog post, perhaps you had a joint marketing drive with another company, set up a campaign on a subdomain or driving users to your social media pages to gain followers, run a link exchange program the list goes on and on.
3 ways to monitor outbound traffic
The manual approach If you're running Google Analytics universal tracking which we hope you are unless you're really intent on living in 2012, you can simply add the following script to the head of all your pages
<script>
/**
* Function that tracks a click on an outbound link in Analytics.
* This function takes a valid URL string as an argument, and uses that URL string
* as the event label. Setting the transport method to ‘beacon’ lets the hit be sent
* using ‘navigator.sendBeacon’ in browser that support it.
*/
var trackOutboundLink = function(url) {
ga(‘send’, ‘event’, ‘outbound’, ‘click’, url, {
‘transport’: ‘beacon’,
‘hitCallback’: function(){document.location = url;}
});
}
</script>
Once the script is running you will also have manually having to tag all external links you place on your site by adding an
<a href=”http://www.example.com” onclick=”trackOutboundLink(‘http://www.example.com’); return false;”>Check out example.com</a>
This method works for small sites but will require a lot of upkeep and the larger your site becomes the more room for mistakes thankfully there is always an easier way
The automated approach part 1
One way would be hard-coding the rules into your CMS to pick up if a link does not match your domain name ie www.nichemarket.co.za and then to attach the
The automated approach part 2
If you're like me and can't wait for a dev sprint to get things live or don't have dev resources available there's always the DIY approach via Google Tag Manager. Simply set a trigger to check the hostname domain and exclude your site from the list, you can set this tag to fire on all pages or if you know of the page or directory you want to track you can set the trigger specifically fire on those pages
Where would I find outbound link info
All 3 of these approaches will fire the outbound link tracking to google analytics and will be found under the events section of your reporting.
Contact us
If you want to know more about monitoring
You might also like
South African Guidelines For Cryptocurrency Ads
17 November 2023
Posted by Che Kohler in nichemarket Advice
A look at new regulation rolling out in South Africa, which will affect the way companies advertise digital currency and digital asset services can c...
Read moreReduce Workplace Injuries On Construction Sites
20 November 2023
Posted by Mark Bingham in Constructive Criticism
A review of some of the tactics and protocols construction companies should be putting into place if they want to minimise the amount of on-the-job i...
Read more
{{comment.sUserName}}
{{comment.iDayLastEdit}} day ago
{{comment.iDayLastEdit}} days ago