Why Vintage Watches Are the Hottest Trend in 2026

Why smaller, classic timepieces are capturing collectors' hearts this year, and how to maintain them

Key Points:

• Vintage watches are experiencing a major surge in popularity in 2026, with smaller, more delicate pieces leading the trend
• Expert shares five essential tips for cleaning and maintaining vintage watches, from gentle cleaning methods to proper storage solutions
• Jewellery expert warns that without proper care, these precious timepieces can lose both their aesthetic appeal and value

Vintage watches are having a moment in 2026. While oversized statement pieces have dominated previous years, this year’s collectors are drawn to smaller, more delicate vintage timepieces that offer understated elegance. However, these beautiful timepieces require special attention due to their age and delicate construction.

Blake Asaad, Founder and Creative Director of GOODSTONE, a leading provider of exquisitely crafted diamond jewellery, understands the importance of preserving precious items. “Vintage watches are pieces of history,” he explains. “With the right care, these timepieces can last for generations.”

Below, Blake shares why vintage watches have captured hearts in 2026 and reveals his top tips for keeping these delicate pieces in pristine condition.

Why Vintage Watches Are Drawing Collectors in 2026

Blake explains that the appeal of vintage watches goes beyond mere aesthetics. “There's something special about wearing a piece that has its own history and character,” he says. “Modern watches, whilst technically superior, often lack the personality and craftsmanship found in vintage pieces. Each scratch and patina tells a story, making every vintage watch truly one-of-a-kind.”

The shift towards smaller, more delicate designs reflects a broader trend towards minimalism and timeless style in fashion. Vintage watches offer an alternative to mass-produced modern pieces, allowing wearers to express individuality whilst investing in something with lasting value.

Blake's Essential Tips for Caring for Vintage Watches

Understanding how to maintain these delicate timepieces properly is vital for protecting your investment. Blake shares his expert advice on keeping vintage watches in excellent condition.

1. Use Gentle Cleaning Methods

   Never submerge a vintage watch in water unless you're certain it's water-resistant. Instead, use a soft, lint-free cloth slightly dampened with water to wipe the case and crystal. For metal bracelets, a soft-bristled brush can remove dirt from hard-to-reach areas.

   “The gentler you are, the better,” Blake advises. “Harsh chemicals or abrasive materials can damage delicate finishes and components that simply can't be replaced.”

2. Service Regularly

   Vintage watches need professional servicing every three to five years. A qualified watchmaker can clean the movement, replace worn parts, and ensure everything functions properly.

   “Think of it like servicing a classic car,” Blake explains. “Regular maintenance prevents small issues from becoming expensive problems.”

3. Store Properly When Not Wearing

   Keep your vintage watch in a cool, dry place away from direct sunlight and magnetic fields. A watch box with soft lining provides ideal protection.

   “Magnetic fields from electronics can affect the movement's accuracy,” Blake notes. “Proper storage protects against both physical damage and environmental factors that can cause deterioration.”

4. Wind Manually with Care

   If you have a manual-wind vintage watch, wind it gently and consistently. Stop when you feel resistance to avoid overwinding.

   “Vintage mechanisms are more delicate than modern ones,” says Blake. “Forcing the crown can damage the mainspring, leading to costly repairs.”

5. Avoid Extreme Conditions

   Keep vintage watches away from extreme temperatures, humidity, and water exposure. Even watches that were once water-resistant may have deteriorated seals.

   “These watches weren't designed for the rigours of modern active lifestyles,” Blake warns. “Treat them as the delicate treasures they are, and they'll reward you with years of reliable service.”

Submitted by Journalist Insights on Behalf of:

• Company: GOODSTONE

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