The internet has been an amazing tool and a platform that has consistently pushed innovation over the last few decades and has become so ingrained in our daily lives that it’s hard to think of a time without it. We get our news from it, we connect with friends and family, we use it for entertainment and for people like myself we make a living using the internet.
The growth of the internet with regard to mainstream use has been through the success of Google. Its legendary search algorithms have formed the backbone of a multi-billion dollar company and industry. While Google may be the most popular way to navigate the internet its not the only search game in town.
Alternatives like Bing, Yandex and Baidu exist as direct competitors while niche players that have built-in engines like IMDB, Amazon, Imgur and more also have a stake in the search market.
Google is by far the biggest search engine around and is the gateway to the internet for the majority of users, it has successfully become the filter in which we all pass and by offering a free service has built up one of the most complex and accurate data warehousing program the world has ever seen.
Centralising user behaviour on the internet and selling it to the highest bidder has made Google extremely wealthy and while selling off our privacy for a service that makes the internet easier seems like a small price to pay it might not be your only option for much longer.
Blockchain has begun to sneak its way into every facet of the internet and it wouldn’t be long before one project looked at disrupting the search market. An ambitious cryptocurrency called Presearch aims to grab a piece search market with its own take on search.
WHAT IS Presearch (PRE)?
Presearch is a search engine based on blockchain technology and sees itself as an open, decentralized search engine that rewards community members with Presearch Tokens for their usage, contribution to, and promotion of the platform.
It launched as a closed beta on the 15th November 2017 for a limited audience and opened up for a public beta on 9th April 2018. The closed beta had an estimated 15 000 users join by word of mouth and the open beta aims for 100,000 users by end of May 2018.
Presearch rewards community members with Presearch Tokens for their usage, contribution to, and promotion of the platform.
In a world where one company controls 77% of all searches, influencing trillions of dollars in spending, shaping perceptions and effectively acting as the primary gatekeeper to the Internet, a new, open and community-driven search engine is a necessity.
Presearch has an innovative go-to-market strategy to target the most frequent searchers – web workers – and gain early adoption, on their way to releasing future versions of the open source platform that will utilize a blockchain-based indexing that is added by community curation.
If you’re interested in trying it out, sign up for Presearch here
An introduction to Presearch
WHY SHOULD YOU PAY ATTENTION TO Presearch?
- Open and transparent ranking factors enable content creators to access a level playing field, and users the choice of which data sources to utilize
- Community-driven decision-making process ensures that everyone’s interests are aligned, and the best content is surfaced and displayed
- Ability to vote on and fund dev projects provides the ability to influence and improve the platform, and earn tokens for contributing
- Tokens can be purchased during the Presearch Token crowdsale
- Tokens will be issued to early adopters to reward usage and promotion of the platform
- Token-holders will be able to vote on decisions, suggest/fund dev projects
- Devs will receive tokens for contributing to features/projects
- Advertisers will be able to purchase targeted, non-intrusive, keyword sponsorships with PREs
Presearch is currently also available as a browser extension for Google Chrome and Firefox
WHAT IS Presearch USED FOR?
As a search engine Presearch allows users curate all their searchs in one place. The Beta platform allows you to search for indexed data from over 80 websites like:
- CNN Money
- Fox News
- Google Docs
- Google Finance
- Google Images
- Google Maps
- Google Play Music
- Home Depot
- International Business Times
- National Post
- Sky Sports
- Sports Illustrated
- Stack Exchange
- Stack Overflow
- The Weather Network
- Yahoo Finance
CAN YOU MINE PResearch?
No, Presearch cannot be mined, it is an ERC-20 token with a total supply of 170,000,000 all tokens already released under the following allocations.
- Pre-sale: 50,000,000
- Early Adopter Sale: 200,000,000
- Public Sale: 300,000,000
- Rewards: 300,000,000
- Team: 150,000,000
CAN YOU EARN Presearch?
Users of Presearch beta are paid 0.25 Tokens per search they perform using the website or browser extensions.
Presearch (PRE) users can earn digital currency via exchanges. Users can earn tokens through trading on different fiat and cryptocurrencies and take advantage of market fluctuations.
WHERE CAN YOU BUY PRESEARCH?
Presearch is listed on a few of international cryptocurrency exchanges and is actively traded on websites like:
SHOULD YOU INVEST IN Presearch?
Having worked with Google for years and learning its algorithms and how to manipulate them along with Google’s monetization strategies I can honestly say there is a clear and present need for an open, decentralized search engine.
The world cannot and should not continue to rely on one company for the vast majority of its searches, especially when that company has so many other vested interests that may conflict with providing objective answers.
Having tried out Presearch over the past few days and reading over the whitepaper I have to admit I’m not awfully excited about the project. They’re going after a huge market, with a need for disruption, they have a solid ideology, however, I feel they lack a solid roadmap on how to achieve their goals I’m not convinced. The will need to find a way to provide a superior product, showcase the value of decentralised search, create a multiple income generation streams, manage huge sums of data and look to retain users long term, this is a huge undertaking and apart from rewarding users with tokens I do not see a real long-term strategy for the platform.
Also having such a large allocation of tokens kept by the team makes me feel uneasy, I know its claimed to cover expenses in the long run which they would need if they are to compete with Google but without a solid track record the exit would still be hugely profitable for those involved if they decided up and quit.
For more on Presearch check out their website
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Disclaimer: This article should not be taken as, and is not intended to provide any investment advice and is for educational purposes only. As of the time posting the writers may or may not have holdings in some of the coins or tokens they cover. Please conduct your own thorough research before investing in any cryptocurrency as all investments contain risk.
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