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How Can A Website Content Audit Help You Curate Improved Content?
Content is an integral part of the website. When you have unique and quality content, more online viewers are attracted to your site. Also, it's through crisp, informative and well-researched content that you can translate your marketing and brand messages seamlessly to your target and potential customers. As the famous saying goes that "Content is King," you need to ensure that your content is updated and is relevant.
The way to know this is by opting in for a website content audit that will help you unlock insights worth considering. Conducting a website content audit might seem easy, but it has its challenges. If you don't get the process right, the outcome will be faulty as well. And you can't count on the insights.
It's a smart call to seek professional and expert guidance for this. To know more about this, you can get in touch with https://siteimprove.com/en-us/website-audit/. Once you’ve conducted a website content audit, it can help you in the following ways.
1. You start to curate better content
You might feel that your website content quality is the best, but the audit might show a different result. It could be that your content isn't on the same page as other market players. In such a situation, you need to read the content of your competitor's and understand where you are lagging. Once you know this, you can design a better content management strategy.
Protip! If you're looking for a guide on how to evalute failed content check out our posts on content mistakes to avoid and our failed content marketing evaluation checklist.
2. Addressing customer pain points
Good content touches the customer pain points. Does your content address the queries that your customers have? If no, then you need to be aware of these questions. Otherwise, your content will have the chance to become very preachy and sales-y. And none of this sits well with the audience. They want content that can help them solve a problem or gain a perspective.
If you are unaware of the audience queries, use your social media profile to find out what people are most talking about. Start a conversation to know more about the audience queries and address it in your content.
Protip! If your content isn't converting leads as you would like perhaps a mid funnel content marketing strategy is the key.
3. Creating grammatically correct and original content
You can research online, take down essential facts and references. However, when you get to curate content, it needs to be original. Copying already existing content forms will not help you get better ranks in search engines. Through a website content audit, you can determine the authenticity and originality of your content. You also get to realize if you could make your content more engaging and interesting. Also, it is essential to keep your content free of grammatical errors. It should be rich and plagiarism-free.
Protip! For ideas on how to get started with content marketing check out our articles content marketing ideas for small businesses and content marketing ideas around the holidays.
4. Repurpose or tweak your old content
Do you have old but useful blog content? If yes, then you can think of ways to reuse it than taking it down. Maybe you could research on the subject, tweak the content flow by adding other interesting facts. Also, you could repurpose the whole content keeping the essence alike.
It would almost be like writing a fresh and informative content that works for your site. Systematic and thorough website content audit will help you understand how to better organize and align your content with the changing SEO requirements. Allow a professional SEO service provider to help you with your website content audit.
Protip! You can also enrich old content with embedded files for a better experience
About the author
Evans Walsh is a freelance content writer. He has written many good and informative articles on different categories such as technology, health, fashion, beauty, education, career, travel, etc. He is very responsible for his job. He loves to share his knowledge and experience with his friends and colleagues
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If you enjoyed this post and have time to spare why not check out these related posts and dive deeper down the rabbit hole that is content marketing.
- Content Marketing Is Shifting From Egocentric To Customer Centric
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