Recent posts
![Fake delivery scams in SA](https://www.nichemarket.co.za/Admin/Content/images/metaDisplayImages/Blog/0/fake-delivery-scam-sa.png)
Alarming
Beware of Fake Delivery Scams Targeting South Africans!
24 July 2024
![Attribution tracking is failing us](https://www.nichemarket.co.za/Admin/Content/images/metaDisplayImages/Blog/0/channel-attribution-mistakes.png)
nichemarket Advice
Marketing Channel Attribution Is A Failing Marketing Strategy
23 July 2024
![Hotel bookings ensure comfortable travel](https://www.nichemarket.co.za/Admin/Content/images/metaDisplayImages/Blog/0/hotel-bookings-comfort.png)
Hit the Road
Hotel Bookings: The Key to Comfortable Traveling
22 July 2024
![How market making works in crypto markets](https://www.nichemarket.co.za/Admin/Content/images/metaDisplayImages/Blog/0/market-making-crypto.png)
Money Talks
Understanding Market-Making in Crypto
21 July 2024
Popular posts
Extravaganza
Trending Music Hashtags To Get Your Posts Noticed
24 August 2018
Geek Chic
How To Fix iPhone/iPad Only Charging In Certain Positions
05 July 2020
Extravaganza
Trending Wedding Hashtags To Get Your Posts Noticed
18 September 2018
Money Talks
How To Find Coupons & Vouchers Online In South Africa
28 March 2019
How To Track Your App Marketing Campaigns In GA
13 April 2017 | 0 comments | Posted by Che Kohler in nichemarket Advice
If you don't have much of an app add budget check out the following article 6 Ways To Drive App Installs With No Budget
What are postbacks?
Benefits of Postbacks
- Helps ad networks optimize their ad campaigns
- Results in better quality ads
- Delivers more effective CPAs for app developers
- Allows developers to optimise their ad spend
How Postbacks work
- User clicks on an install ad campaign promoting app B in app A.
- Redirect: ad network populates IDFA and sends the client to Analytics. If the user is on Android, Analytics uses the referrer to grab attribution information.
- Analytics strips the IDFA and other parameters and redirects the user to the App Store.
- A user installs and uses app B which uses the Analytics SDK.
- Developer sees the App Store install in Analytics.
- Analytics sends a postback to the attributed network with the information it needs.
![How postbacks work](https://www.nichemarket.co.za/wp-content/uploads/2017/04/How-postbacks-work.png)
Networks available for postback support
- Aarki
- AdColony
- InMobi
- Jampp
- LeadBolt
- MdotM
- Millennial Media
- Millennial Media DSP
- TapJoy
Conversion types
- App installs
- App launch
- Transaction in app
How to set up Postbacks in Analytics
Note: Before enabling Postbacks, confirm that iOS install tracking or Android campaign tracking are configured for your app(s). Refer to the related resources at the bottom of this article to help you get started.
![Google Analytics Post Backs Screen](https://www.nichemarket.co.za/wp-content/uploads/2017/04/Google-Analytics-Post-Backs-Screen.png)
- Sign in to Google Analytics.
- Click Admin, and navigate to the Account and Property you want to edit.
- In the PROPERTY column, click Postbacks.
- Click + ADD NEW.
- Select an Ad Network from the drop-down menu.
- Click Next step.
- Select a view that you want the conversions associated with.
- Select a conversion type you want to send to the ad network.
- Click Next step.
- Add Network Parameters:
- Many networks require that you input data that helps identify your app in their systems. This is often equivalent to an app or account ID.
- Depending on the network, Analytics will ask you for the appropriate parameter for that network. Retrieve this ID by working
- with the networks directly.
- If no parameter is required, you do not need to fill anything in.
- Click Done.
![tablet with apps](https://www.nichemarket.co.za/wp-content/uploads/2017/04/tablet-with-apps.jpg)
Accurate app spending
Contact us
Tags: App Marketing, Blog, Data Analysis, google analytics, How to, Tools
You might also like
How To Setup YouTube Shopping
20 July 2024
Posted by Che Kohler in nichemarket Advice
Creators and Branded channels are now able to sell their own products and promote products through YouTube Shopping directly on videos and YouTube pr...
Read moreHotel Bookings: The Key to Comfortable Traveling
22 July 2024
Posted by Lisa Frank in Hit the Road
A good hotel reservation and some proper travel planning can determine whether the trip will be successful or filled with unpleasant or costly surpri...
Read more![](/Content/images/avatar.png)
{{comment.sUserName}}
{{comment.iDayLastEdit}} day ago
{{comment.iDayLastEdit}} days ago