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18 September 2018
Having a nichemarket Listing vs Using A Business Directory
Directories have been around since the inception of the internet, the internet itself is, in fact, a directory. Google is by definition a search engine, but for it to perform its task, it needed to build a directory to index websites.
If you're not in Google's index/directory then, unfortunately, you won't be visible when it comes to search. The primary function of a directory is to be able to promote businesses that are listed on their site and make it easier for users to find. Directories have had a tough time as of late with Google not taking lightly to weak and thin content pages making it harder to rank and reducing the visibility of their listings and their sites over time.
Directories are seen as obsolete when compared to search engines as social media which is where most businesses tend to focus their attention on.
Should you be listed on business directory websites?
While it may seem like a waste of time to many, there are still many directories still getting 1000's of visitors using their service each day so making sure you're listed ensures that you have the opportunity to be seen. Most directories are free to list, and so you have no excuse and nothing to lose.
How is nichemarket different to business directory sites?
Business listings are often very one dimensional, a business owner registers a listing, it gets approved, and they never think of it again. Directories often box you into specific categories, and often the searches on directory sites don't return the best results. Most directories aren't big lead generators anddDuring the lifetime that the listing is live, it is rare that a business would get a lead from a directory site.
We're not kidding when we refer to ourselves as a social marketplace; it's not just a fancy term we cooked up in a marketing brainstorm but is, in fact, the essence of our service and what we aim to provide both nicheseekers and nichemarketers with. When you join nichemarket, you are part of a community that wants to promote and use local businesses. We want both nicheseekers and nichemarketers to help us find local businesses, rate them and help them promote their awesome products and services.
Our community bring us the info, and we will make sure its easy to find. nichemarket makes use of dynamic categorisation which allows users to find you based a range of factors such as businesses actual name, their category, their field of speciality and even filtered down by location making it easier for our nicheseekers (consumers) to find the right business in the right areas.
We already have over 80 000 visitors checking out our site every single month, there's never been a better time to join up with us and start promoting your business.
Can I use nichemarket if I already make use of business directories?
Yes, you can. We encourage you to make the most of every opportunity to promote yourself online as it all ads to your online reputation. The more you're mentioned on various sites, the more credible you seem to consumers. Business directories also provide you access to different audience types; one could be for local businesses in your city while another could be for companies of a certain profession.
Each directory has its own audience, and it would be wise to tap into as many of these as possible. Just make sure the directories you choose are well maintained and of high quality.
Protip! If you do not have a website of your own, use your nichemarket listing link/URL as your website refference. That way users who find your business through various directories can all be pointed to your listing as it acts as your mini website.
Not listed on nichemarket yet?
What are you waiting for? Help us, help you, sign up today for FREE and showcase your business to thousands of new customers each month.
Find out more about nichemarket's features
If you would like to find out more about what you're able to do on the nichemarket site, then check out our help guide or stay up to date with all the latest improvements in our updates section.
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