Recent posts

Money Talks
An Introduction to Forex Trading Contests
14 February 2025
Constructive Criticism
Exploring Eco-Friendly Materials for Laser Cutting Projects
11 February 2025

Industry Experts
Permission-Based Marketing: Why Opt-Ins Are Non-Negotiable
07 February 2025

Constructive Criticism
4 Benefits of Using Epoxy Glue for Your DIY Projects
05 February 2025
Popular posts
Extravaganza
Trending Music Hashtags To Get Your Posts Noticed
24 August 2018
Geek Chic
How To Fix iPhone/iPad Only Charging In Certain Positions
05 July 2020
Extravaganza
Trending Wedding Hashtags To Get Your Posts Noticed
18 September 2018
Money Talks
How To Find Coupons & Vouchers Online In South Africa
28 March 2019
3 Analytics Tips For Building A Website
21 December 2020 | 0 comments | Posted by Claire Wouters in Industry Experts
A website is a business must-have in today's digital world. It serves as a virtual storefront where you can promote your products and services to potential customers.
In the process of building your website, you must know the importance of web analytics. This involves collecting and analyzing the numbers on your website's performance regarding the number of site visitors, bounce rate, speed rate, traffic source, and most popular content or target keyword, among many others.
Using a web analytics tool to collect information, you'll discover which is working for your website and which is not, and then be able to point your website in the right direction. There are plenty of data you can retrieve from the way people interact with your website. Making sense of these numbers is essential because it will help you track your site's pulse and progress.
Analytics tips for building a website
Analytics is crucial to the success of your brand's digital marketing campaigns. More than merely creating a website and publishing media, you have to make sure that your content reaches your target audience and that these web users enjoy using your site.
Analytics tools allow you to monitor your domain's performance so that you can make the necessary improvements in the future. For instance, a backlink checker can give you data on how many inbound links you currently have. With this, you can focus on reaching out to high-quality backlink sources to boost your SEO.
Consumer demands keep on evolving. Knowing this, you must strive to keep up and update your services, including your site so that you can stay competitive in today's market.
Here are some analytics tips to help you in building your website:
1. Have a plan
Before creating your site, you must be specific about your goals for building it. Of course, the bottom line for business owners would be to gain more sales. Nonetheless, you need to determine your website's role in accomplishing that objective.
One of the questions that you can ask is whether your domain's primary use will be to attract more followers or maintain your relationship with your current customer base. This way, you can build a website and track relevant analytics for the purpose you specify.
2. Determine your website funnel
A website funnel pertains to the process that each visitor goes through in your website. It's comprised of four main stages: attention, interest, desire, and action. The number of people that complete the last step successfully play a significant role in your conversion rate. When you understand your website funnel, you can keep track of the stages where traffic dwindles.
For example, if your content isn't getting enough attention from your target audience, you might want to use a keyword difficulty tool to determine how many others sites are using and competing for the same search terms. Once you have this data, you can modify the keywords you incorporate into your content for better results.
3. Identify your KPIs
Having an idea and plan for your website allows you to pinpoint key performance indicators (KPIs) to analyze the effectiveness of your domain better. When you know the data that you need for your site's success, you can make adjustments before your website goes live.
These are some of the crucial analytics factors to monitor:
- Bounce Rate – This pertains to how long a site visitor had checked your page and left without checking the second page. It's vital to check your site's bounce rate, especially if it's high, so you can troubleshoot what caused your visitors to leave quickly. It may be due to long loading times, unattractive web design, and other possible website content mistakes. Remember that the lower the bounce rate, the better.
- Site Speed – This is in correlation with the bounce rate. It determines how long your page loads on your visitors' browsers or mobile apps. The more prolonged it takes your page to load, the more it'll drive away potential readers and clients.
- Traffic Source – These are the pages that link to your site. It may be by search engines, links from other sites, email campaigns, and social media links. This report will let you know which source brings you more traffic and which should need more work.
- Pageviews – It's otherwise known as the overall traffic of your website. The higher your page views, the better chances of your website joining the top ranks in SERPs.
Conclusion
When building your website, you must give thought to the factors that you need to monitor according to the goals that you have for your domain. Checking your analytics regularly is crucial for improving the elements of your site so that you can keep up with the demands of web users.
Tell us your story
Would you like to write for nichemarket just like Claire has? Find out how to submit a guest post and when you're ready, you can contact us.
Contact us
If you would like us to improve the advertising for your site or want to know more about digital marketing for your business, then don’t be shy we’re happy to assist. Simply contact us
Are you looking to promote your business?
South African Business owners can create your free business listing on nichemarket. The more information you provide about your business, the easier it will be for your customers to find you online. Registering with nichemarket is easy; all you will need to do is head over to our sign up form and follow the instructions.
If you require a more detailed guide on how to create your profile or your listing, then we highly recommend you check out the following articles.
Recommended reading
If you enjoyed this post and have a little extra time to dive deeper down the rabbit hole, why not check out the following posts on digital marketing.
You might also like
Top Trends in Digital Signage for South African SMEs
15 January 2025
Posted by Viktoriia Tsykalova in Industry Experts
South African SEMs keep innovating and looking for new technology-based methods in marketing. Following and implementing digital signage trends is a ...
Read more4 Benefits of Using Epoxy Glue for Your DIY Projects
05 February 2025
Posted by Jonathan Simms in Constructive Criticism
Learn all about the power of epoxy glue for your DIY projects! Learn about its strength, versatility, gap-filling, and clear finish. Elevate your cre...
Read more
{{comment.sUserName}}
{{comment.iDayLastEdit}} day ago
{{comment.iDayLastEdit}} days ago