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How CRO Agencies Can Improve Your PPC Campaigns

19 April 2023 | 0 comments | Posted by Taylor William in Industry Experts

If you're running a pay-per-click (PPC) campaign, you know that every click costs you money. So, it's crucial to ensure that every click is worth it. Optimising your landing pages is one of the most effective ways to do this. In this blog post, we'll explore how conversion rate optimisation (CRO) agencies can improve your PPC campaigns by optimising your landing pages.

First, let's define some terms. Conversion rate optimisation (CRO) is the process of improving the percentage of website visitors who take a desired action, such as making a purchase or filling out a form. CRO marketing involves using data-driven insights to optimise website elements, such as landing pages, to improve conversion rates.

A CRO consultant is a professional who specialises in CRO and can help businesses improve their website performance. CRO agencies are companies that specialise in providing CRO services to businesses.

Here are a few statistics that can help support the importance of optimising landing pages for maximum conversion rates:

  • The average conversion rate for landing pages across all industries is 2.35%, with the top 25% of landing pages converting at 5.31% or higher (Source: Unbounce).
  • A 1-second delay in page load time can decrease conversions by 7% (Source: Neil Patel).
  • A/B testing can improve conversion rates by up to 300% (Source: Invesp).
  • Using social proof can increase conversion rates by up to 34% (Source: Crazy Egg).
  • 88% of consumers say they trust online reviews as much as personal recommendations (Source: BrightLocal).
  • Mobile accounts for 52.2% of all website traffic worldwide (Source: Statista).

These statistics show the importance of optimising landing pages to improve conversion rates and the impact that factors such as load time, social proof, and mobile optimisation can have on the success of your campaigns.

Now, let's dive into how CRO agencies can improve your PPC campaigns by optimising your landing pages.

Improve relevance

One of the most important factors in optimising landing pages is relevance. Your landing page should be directly related to the ad that the user clicked on. If the landing page is not relevant, the user is likely to leave the page quickly, resulting in a wasted click and a lower conversion rate.

CRO agencies can help improve relevance by analysing your PPC campaigns and landing pages to ensure that they are aligned. They can also help create custom landing pages for each ad campaign to ensure that the landing page is highly relevant to the user's search query and ad copy.

Streamline the user experience.

Another crucial factor in optimising landing pages is the user experience. If the user has a poor experience on your landing page, they are less likely to convert. A CRO agency can help optimise the user experience by:

  • Simplifying the design: A cluttered or confusing design can be overwhelming for the user. A CRO agency can help simplify the design to make it more user-friendly.
  • Optimising load times: Slow load times can also negatively impact the user experience. A CRO agency can help optimise load times to ensure that users don't abandon the page due to slow load times.
  • Testing different elements: A CRO agency can conduct A/B tests to determine which design elements, such as the placement of the call-to-action (CTA) button, work best for your audience.

Increase conversion rates

Ultimately, the goal of optimising landing pages is to increase conversion rates. A CRO agency can help achieve this goal by:

  • Creating compelling copy: The copy on your landing page should be clear, concise, and compelling. A CRO agency can help create copy that resonates with your audience and drives them to take action.
  • Optimising the CTA: The CTA is the most important element on your landing page. A CRO agency can help optimise the CTA to ensure that it is prominent and compelling.
  • Using social proof: Social proof, such as customer testimonials or reviews, can help build trust and credibility with your audience. A CRO agency can help incorporate social proof into your landing page to increase conversions.

Continuously improve performance

CRO is an ongoing process. Even after your landing pages have been optimised, there is always room for improvement. A CRO agency can help continuously improve the performance of your landing pages by:

  • Analysing data: A CRO agency can analyse data from your PPC campaigns and landing pages to identify areas for improvement.
  • Conducting regular A/B tests: A/B testing can help identify which design and copy elements work best for your audience. A CRO agency can conduct regular A/B tests to ensure that your landing pages are always optimised for maximum conversion rates.
  • Staying up-to-date with industry trends: The digital marketing industry is constantly evolving, and staying up-to-date with the latest trends and best practices is essential. A CRO agency can stay up-to-date with the latest industry trends and apply them to your landing pages to ensure that you are always ahead of the competition.

Provide expertise and resources.

Optimising landing pages for maximum conversion rates requires expertise and resources. A CRO agency can provide the expertise and resources you need to achieve your goals, including:

  • A team of experts: CRO agencies have a team of experts who specialise in optimising landing pages for maximum conversion rates. They can bring their expertise to your campaigns to help you achieve your goals.
  • Tools and resources: CRO agencies have access to a wide range of tools and resources that can help optimise landing pages. These include A/B testing tools, analytics software, and user testing tools.
  • Data-driven insights: CRO agencies use data-driven insights to optimise landing pages. They can provide you with valuable insights into your audience's behaviour and preferences, helping you make informed decisions about your campaigns.


Optimising landing pages is crucial for the success of your PPC campaigns. By working with a CRO agency, you can improve relevance, streamline the user experience, increase conversion rates, continuously improve performance, and access expertise and resources.

If you want to maximise your marketing conversion rate and get the most out of your PPC campaigns, consider working with a CRO agency today.

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Recommended reading

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