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How Digital Marketing Can Improve Your Business In The Post Covid Era?
With the recent pandemic, it's the internet that has kept both humans and businesses going and survived the adverse situation. Concerning companies, digital marketing has proved imperative because of the 4.93 billion internet subscribers using the digital world frequently. This figure indicates that 63.2% of the world population actively uses the internet facility.
Online shoppers have a CAGR of 28%, which indicates that the e-customers are expected to reach the 200 million mark by 2025. With the fall in the retail business due to covid, enterprises are now primarily focusing on creating an alluring online brand image to tap more customers and increase their sales volume.
Covid-19 has severely impacted businesses globally in unprecedented ways, which forced many to shut down their businesses due to unbearable losses. Though everything moved to the digital world suddenly, it made everyone realize the potential of the tech world and how big it is to embrace the world together. People have accepted that the future of humankind is digital, which has started to take shape.
Hence, keeping the future digital world in mind, we have identified a few impactful ways digital marketing can be of immense use for businesses to return post-covid-19. Please read below and find out how you can do it.
Ways in which Digital Marketing would bring your business back on-tracks post covid
1. Online business or store will be the new normal
The pandemic has brought drastic changes in the traditional way of doing business, the most important being the shift to virtual platforms. From new e-commerce websites to updates in the static websites to social media accounts for branding, companies are doing whatever it takes to follow the e-Commerce trends and pull the online customers towards them. Businesses, for instance, can automate their email communication or even their services. To be resilient, companies have to bring more processes online to engage more with customers and employees.
2. Investing in Facebook ads
Covid-19 has made people of all ages spend more time on social media channels than ever for entertainment and to view productive ways to stay engaged at home. With this, the Pay Per Click (PPC) and Return on Investment (ROI) have skyrocketed for many industries. And, to talk about in particular, Facebook ads are cost-effective, be it any business. Through FB ads, you can advertise the changes your business has undergone due to covid or intimate them about the upcoming deals/offers.
3. Running exclusive online deals and offers
Sale promotions have always been the trump card for businesses to increase their sales revenue. And this trump card will even work in digital marketing when you promote your exclusive post covid deals and offers through social media marketing services.
You can even send promotional emails to customers who are there in your database. Early bird discounts, special newbie offers, freebies, BOGO, and similar savings options will help your business upscale its business activities. Promoting all these discount offers through digital marketing means will bring more business to you.
4. Overhauling your communication strategy
Covid has also taught people that time and health are their real assets, which has made them shift their priorities to more valuable things. Now, businesses must redesign their general approach towards their customers and business partners and understand their post covid new customers. To engage effectively, you can start sending email surveys with questions about their desires, current priorities, and dislikes. And, keep the answers easy, like MCQs or a meter scale of, say, 1 to 10. These answers will help you understand your customers' changed thinking and assist you in serving them accordingly. For more personal communication, you can do a video conference or webinars, or podcast episodes according to their new way of living.
5. Leveraging your customer database
Once the market starts normalizing, the most valuable possession of any business would be their existing loyal customers, whom they should try and retain at any cost. To do so, they require a market automation solution, which involves robust client relationship management (CRM) and a clear-cut email marketing strategy. CRM includes a clearly defined plan that leverages automation to send your customers relevant and timely communications that would encourage them to take actions desired by you.
6. SEO practices
Search engine optimization (SEO) is the godfather of digital marketing that allows businesses to generate a constant stream of traffic to their website. You can consider SEO practices as your business's insurance policy that saves you from drowning when you are forced to cut down on your paid advertising campaigns. Companies who were implementing SEO practices before the epidemic broke out and continued using them during the pandemic witnessed a steady traffic flow to their website even when they reduced their paid marketing strategies.
7. Identifying key paid advertising channels
The primary digital media mix and post covid will constitute Facebook, Instagram, YouTube, Twitter, LinkedIn, and Google. However, advertising on all these trending platforms and branding by social media may not be fruitful as determined. You have to figure out where your target audiences spend most of their time and focus your PPC efforts accordingly on those platforms only. For example, if you run a fashion label or a beauty product brand, Instagram is the most likely place where you will find your target audience in abundance.
The ending note
With the focus on bringing back your business on track, you must not forget to pay attention to your customers' priorities. And the business strategy that will combine both needs seamlessly will be able to leverage digital marketing techniques to the optimum level. Upgrade your method with the changing times, just like the Hootsuite mobile features, and you will be able to adopt digital marketing quickly.
Tell us your story
Are you looking to promote your business?
South African Business owners can create your free business listing on nichemarket. The more information you provide about your business, the easier it will be for your customers to find you online. Registering with nichemarket is easy; all you will need to do is head over to our sign up form and follow the instructions.
If you require a more detailed guide on how to create your profile or your listing, then we highly recommend you check out the following articles.
If you enjoyed this post and have a little extra time to dive deeper down the rabbit hole, why not check out the following posts on SEO and search updates.
- Google Launches Neural Matching Algorithm
- Is Pushing Live Too Many Pages Risky For SEO
- Why Ranking #1 Does Not Always Equal Improved Leads or Sales
- 10 Reasons Why Your Site Doesn't Rank For *Insert Keyword*
- Google Trial More Related Searches On Mobile
- Google Launches Expandable Featured Snippets