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How To Find A Suitable Instagram Influencers For Your Brand
Social influencers have been around for years already, but it seems like their popularity in the marketing realm still keeps growing steadily. According to the report, more than 90% of marketers rely on influencers to augment their promo strategies.
This means that influencer campaigns are not only an option but rather a necessity for agile businesses that don’t want to lag behind their competitors. After all, why wouldn’t you use a marketing mechanism that proved to work well for almost every brand out there?
But you can’t just work with any social influencer and expect him/her to deliver the desired results.
On the contrary, you need to think through it carefully and identify the right person for the job. In this post, we will point out the benefits of influencer marketing and show you seven ways to find a suitable Instagram influencer for your brand.
Influencer marketing: A brief introduction
What is influencer marketing? By definition, it is a form of marketing that focuses on targeting key industry leaders to drive brand message and awareness to a specific market of consumers.
Instagram influencers are particularly important because they can utilize the visual nature of the platform to present your products. Investing in this sort of marketing campaign, you can expect to raise awareness, build relationships with the audience, generate verified leads, and drive new conversions eventually.
It’s not a matter of anyone’s opinion, but rather a proven fact. Here’s what industry reports say about influencer marketing:
- Influencer marketing content delivers 11 times higher ROI than traditional forms of marketing.
- Nearly 50% of consumers depend on influencer recommendations.
- A typical business makes $5.20 for every dollar spent on influencer marketing.
- Instagram ranks #1 for the most critical and impactful influencer marketing channel.
All these stats sound great, but there is one more detail to add here. Almost 70% of marketers consider finding relevant influencers their most considerable influencer marketing challenge, so keep reading to learn how to solve this problem.
7 Ways to identify a perfect Instagram influencer
You can use many different tricks to find a perfect Instagram influencer for your brand, but we will focus on the seven most practical tactics. Without further ado, let’s check them out.
1. Clearly define campaign objectives
Before you start searching for a perfect social influencer, you need to think about the goals of the campaign. What is it that you want to achieve? Is it to spread the word about a new product or to drive purchases? Perhaps you just want to build audience relationships?
The goals you strive for will show you which way to go because some influencers are much better at raising awareness, while others can convince more people to engage and test your products or services.
2. Choose between micro and macro-influencers
This tip goes hand in hand with the previous one. Namely, micro and macro-influencers are two different types, so make sure to keep the decision aligned with your business objectives.
Micro-influencers have up to 20 or 30 thousand followers on Instagram, but their audience consists of highly interested and engaged individuals. Therefore, you can expect a micro-influencer to inspire users to check out your offer.
On the other hand, macro-influencers can reach millions and help you to raise brand awareness. It is a much more expensive solution, and it doesn’t guarantee conversions, but it can do miracles visibility-wise.
3. Look for opinion leaders in your niche
Another important suggestion is to look for candidates who are active contributors to your niche. That way, you can quickly identify trustworthy individuals who are popular among potential customers.
The idea is to find a person who often creates content dedicated to products or services similar to the ones you are offering, but you don’t want to hire someone who is known for promoting your biggest competitors.
4. Look for influencers with the same target groupThis is, of course, an important principle of influencer marketing. Even if you find an Instagram celebrity who fits niche parameters and campaign objectives, you still need to check whether he/she is targeting the same audience.
Think about it for a moment, and you’ll figure out our point – if you are trying to approach younger consumers, why would you work with an influencer who attracts older customers?
5. Beware of the style
There is one more factor to consider before choosing your Instagram marketing associate. Namely, you should also think about the form of a given influencer because it’s necessary to find a person who shares your vision, tone of voice, and branding elements.
It’s a feature similar to the one we’ve just mentioned above. If you are searching for a passionate and upbeat Instagram professional, don’t settle for a middle-aged person who always looks like being under the weather.
6. Follow the hashtags
You probably know that hashtags are keywords of Instagram marketing, which is what you need if you still can’t find a trustworthy influencer. How can you take advantage of hashtags?
The answer is easy – search for Instagram users who add popular niche hashtags to their posts. For example, the digital marketing niche is packed with dozens of well-known hashtags such as #digitalmarketingtips or #online marketing.
The same goes for every niche, so make sure to use business-related hashtags to find your Instagram influencers.
7. Use digital marketing tools
We saved the best for last – use online marketing tools to research Instagram and discover the most relevant influencers. There are hundreds of platforms available online, but we can highlight some of our favourite solutions:
- Hype auditor
- Ninja Outreach
- Full Contact
Instagram influencers are taking the world by storm because consumers trust them more than traditional marketing messages. It’s a huge trend that you have to follow to keep the business competitive in the long run.
In this post, we discussed the benefits of influencer marketing and analyzed seven ways to find a suitable Instagram influencer for your brand. Have you already cooperated with any influencers in your niche? Do you find it challenging to identify the right person?
Share your experiences and ideas in comments – we would love to talk about this exciting topic with you!
About the authorTobias Foster is a digital marketer at the online assignment help agency. Tobias is an expert in social media marketing, but he also enjoys planning email and display advertising campaigns. He is the father of two kids and a passionate supporter of Manchester United.
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If you have time to spare why not dive deeper down the rabbit hole and check out these posts for help on Influencer marketing:
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- How To Find The Right Instagram Influencers For Your Business