Log in to your account
Sign up

How to Get Free Media Exposure For Your Home Business

27 November 2020 | 1 comments | Posted by Daniel T Anderson in Industry Experts

Get free media exposure for your business

When it comes to marketing a home business on a budget, public relations is one of the most affordable and effective ways to get noticed. A significant part of public relations is press releases, which are free (unless you pay for distribution) news announcements sent to media outlets.

If picked up by the media, the exposure puts you in front of lots of people and gives you credibility. The challenge of using press releases is getting the media to notice. Here’s how to get media exposure to your home business.

Be newsworthy

Press releases are about announcing the news, not advertising. The first step to writing a press release is deciding what sort of news you want to share. This can include your grand opening, winning an award, attending events or making appearances, or launching new products or services.

If there’s nothing new to announce in your business, you can tie your business into current events or holidays. When I was promoting The Work-At-Home Success Bible, my press releases focused on the bad economy and how working at home was a solution for struggling families.

Not only can you use well-known days or events, such as New Year’s or tax season, but you can check out web sites or Chase’s Calendar of Events that list obscure holidays.

For example, today (April 7) is Metric System Day, National Beer Day, No Housework Day and World Health Organization Day. You can even start your own national day, week or month.

Grab the media’s attention

You have one opening line to grab the media’s attention, so it needs to be catchy, controversial or provocative. Good headlines create curiosity, offer advice or make the reader go “hmmm”. It needs to communicate your news and why it needs to be shared.

Write several options and ask friends or family which pique their interest. For example, “Local Woman Celebrates Telecommuting Week” is ho-hum. “Local Mom Trades her Pantyhose for Pajamas to Celebrate National Telecommuting Week,” is more interesting.

Who, what, where, when, why

Just like any other news item, your press release needs to let the media know the details of your news. This is another area where it’s easy to bore the media. Strive to write your press release in a lively, interesting manner to keep the reader’s attention and hope to get them to pick up the phone or email you about an interview. Don’t be afraid to add interesting facts, anecdotes, quotes or tips to support your news.

Format correctly

There is a specific format to press releases that start with a time frame to run the release (usually “For Immediate Release”) in all caps. Next is your catchy headline. The first paragraph starts with your location (city and state) and then your release information.

At the end of your release, you include three-pound signs (###) or “-30-“centred on the page to signal the end of your release. Follow that with your name and contact information. I like to include a link to my website and media kit, as well as my address and phone.

Get your press release in the right hands

Once you have a press release, you need to mail it, email it or post it to appropriate media sources. The trick is getting it to the right person. A complaint of editors and producers is receiving news releases on topics they don’t cover.

So please do some research to identify the right person to handle your press release and deliver it addressed to them specifically. Most media sources have contact information online. Follow up

In many, if not most cases, you won’t get a phone call or email from the media source. If you don’t hear in a week or so, follow up with a phone call.

Ask the reporter, editor or producer if he/she received your press release and would they be interested in doing a story on the idea you pitched in your release. You’ll probably end up having to leave a message on voicemail, so be sure to leave your phone number for a return call.

Be prepared

My local paper almost always runs my release as I’ve sent it. But other times, I’ve been asked to meet for an interview or in the case of a morning news show, to go in the studio.

This is exciting and sometimes scary. Be ready to deliver your media kit, if asked, and to answer questions related to your topic. If you’re meeting the interviewer in person, dress professionally and arrive prepared to answer questions and show off your products or services.

About the author

Daniel T Anderson, a writer at the essay help service. He keeps up with advancing technologies so as to get acquainted with the latest technological tendencies. Besides, Daniel is keen on reading modern literature and travelling.

Tell us your story

Would you like to write for nichemarket just like Daniel has? Find out how to submit a guest post and when you're ready, you can contact us.

Contact us

If you would like us to improve the advertising for your site or want to know more about digital marketing for your business, then don’t be shy we’re happy to assist. Simply contact us

Are you looking to promote your business?

South African Business owners can create your free business listing on nichemarket. The more information you provide about your business, the easier it will be for your customers to find you online. Registering with nichemarket is easy; all you will need to do is head over to our sign up form and follow the instructions.

If you require a more detailed guide on how to create your profile or your listing, then we highly recommend you check out the following articles. 

Recommended reading

If you enjoyed this post and have a little extra time to dive deeper down the rabbit hole, why not check out the following posts on small businesses.

Tags: Small Business, Public Relations , Guest Post

Previous: {{ previousBlog.sTitle }}

Posted {{ previousBlog.dtDatePosting }}

Next: {{ nextBlog.sTitle }}

Posted {{ nextBlog.dtDatePosting }}

You might also like

Improve engagement on facebook posts

10 Techniques To Increase Engagement on Facebook

20 June 2024

Posted by Ryta Musyenko in Industry Experts

Increase your Facebook engagement rate on your posts with our simple, easy-to-follow strategies and revive your brands presence on the biggest social...

Read more
Creative branding ideas

6 Branding Tips To Outshine Your Competitors

24 June 2024

Posted by Brigitte Evans in Industry Experts

We review six creative branding tips and ideas to outshine your direct competitors while helping you stand out from the crowd and build a loyal cust...

Read more

Leave us a comment


{{comment.iDayLastEdit}} day ago

{{comment.iDayLastEdit}} days ago


Sign up for our newsletter