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10 Top Hacks To Get Your Small Business Featured On The Tiktok For You Page
The main objective of every content creator on TikTok is to get their video featured on the For You Page of TikTok. With over 500 million monthly active users, TikTok has formed an enormous place for itself in an already crushing environment. And like other social media platforms, TikTok also presents business with a unique marketing opportunity. If you are a small business owner looking for your content featured on FYP, then you are on the right path.
TikTok's "For You" page
FYP is the home feed of TikTok, and it is the first thing you see when you open the TikTok app. The For You Page algorithm functions in the same way as Instagram’s explore page. It is the central place where content becomes trendy, and millions of audiences watch your work. Many famous users on this platform have appeared on that page many times, making them more popular. Having expanded exposure also means you’ll get followers quicker.
Workings of Tiktok’s "For You" Page
The best part of TikTok’s For You Page is it is unique for every user. Because the TikTok algorithm will show content specific to each user’s preference, but using many top hacks can quickly improve your chance. In this article, we have put together 10 top hacks to get your small business featured on TikTok For You page.
1. Quality over quantity
Don’t upload videos with low-quality and not easy to watch. Many people get their place on For You Page by having a few videos on their account. So displaying videos to people with low-quality content will not improve your chances of appearing.
So always try to upload clear, entertaining clips for your audience. If you do this, they will be more likely to watch your video through the end, which increases your engagement.
2. Maintain your videos short
TikTok’s algorithm depends on people watching your videos until the end. One of the better ways to ensure that it is making videos shorter rather than skipping. The shorter the video, the easier it is to achieve the goal fast.
3. Add trending music to your video
TikTok started its journey as a music syncing platform. Music is still essential to TikTok users. Trending songs will help your business to get on the FYP faster. TikTok itself shows you which songs are trending. If you find any video with that song, you can easily add it to your favourites list and easily use them later.
Other than that, TikTok provides a massive library of music tracks within the app. You can easily add them to your video background. Suppose you can’t find the right one on TikTok; you can edit music, even original compositions, into your videos.
4. Follow the trends
Many trends will come and go. But if you want to increase TikTok followers, keeping up with trends is an important thing. TikTok is also a trendy place for that. With the help of Bouxtie followers, you can take advantage of them and use them to promote your business.
5. Don’t forget to engage after posting
One good strategy for every social media is to engage with your followers, especially after posting. You can engage after 20-30 minutes of posting with your followers, new audience, and most importantly, those who have commented on your video.
6. Include trending hashtag
The most popular hashtags floating around TikTok are #ForYouPage, #FYP. By using this type of hashtags, you can improve your chance of getting onto that page. Hashtags seem shorter. But when it comes to FYP, they are essential. To keep your caption clean and straightforward, it is always better not to go above three hashtags. Then also, ensure that hashtags included are trending and relevant.
7. Advertise your brand
When you upload videos on TikTok, always ensure that you have included the product you sell, display your store, or advertise your business differently. Many companies forget to do it, While this might be the most evident tip on this list.
For example, if you run a beauty blog, you can create a TikTok video for makeup tips. It is one of the best ways to connect with the audience to your blog and TikTok account together.
8. Make use of influencer marketing
You can approach influencers to give a shoutout for your account, like other social media websites. It will help you to get a stable community faster. Then make sure that your influencer is in your budget and, most importantly, they have values and make sure that your influencer is fitting for your targeting audience.
9. Update regularly
Updating content regularly is a vital part of any social media platform. You need to produce content regularly if you want TikTok to work for your business. Audiences will like to follow your post if they find you upload at a specific time or day. It also helps them to keep track as well.
10. Participate in a challenge
Always participate in TikTok challenges with a few key elements like trending songs, your unique talent on the challenge, and the hashtag. Search some of the trending challenges in FYP. Recreate it according to your business with a unique spin on it.
When you want to attract a considerable audience, social media is a powerful tool you have to use, and TikTok has done it. This platform is still growing, and it will also give much-needed competition to other platforms. By utilizing the above tips, your TikTok account will be in an excellent position.
About the author
Anne Joseph is a passionate social media writer and working at bouxtie. She has strong strategy skills in developing and managing social media campaigns. She loves to make new connections and enjoy the opportunity to work with social media influencers.
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If you require a more detailed guide on how to create your profile or your listing, then we highly recommend you check out the following articles.
If you enjoyed this post and have a little extra time to dive deeper down the rabbit hole, why not check out the following posts on social media marketing.
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- 7 Foolproof Steps To Approaching Companies On Social Media In 2020
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- 10 Social Media Ideas For Small Businesses