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6 Ways To Market Your Website With A Coming Soon Page

27 April 2020 | 0 comments | Posted by Meredith Davis in Industry Experts

Coming soon page marketing tips

Don’t make the mistake of thinking that you will be able to set up your site in a couple of days. It is a process that takes weeks, months, if not years (in some cases) to have a fully squeaky clean and functional website that does not look like doo-doo.

I made this mistake once and never again.

I did not think that I needed a Coming soon page or anything of the sorts because in my mind I should have had the site live within a week. I will not comment on how long it took to get everything set up, but you can safely say that it took some time.

While I was setting up and creating my site, I could have been receiving additional followers on social media and people subscribing on my newsletter or mailing list.

Why is it essential to have a "Coming soon page"?

Create a coming soon page rather than making your visitors watch your site getting fixed and changed up all the time. You don’t want the visitors looking at a half-finished site which has little to no content on it because it will feel barren and empty.

They will assume that there is no point in sticking around for the time being and that they will come back at a later date to see how it has progressed (spoiler alert, they will forget about it in most cases).

So, what are the various things that you can do with a Coming soon page that will benefit you way before you make your site go live?

1. Tell people who you are and what you are all about

So, first things first, you have to tell people who you are and what you are going to evolve around. This can be something that you can later on use in your About us section on your site. It should be self-explanatory what you should write here. Well, it depends on the type of site that you are creating and setting up. If it is a blog of some sorts, then tell people about your interests and what you are going to be writing about on your blog.

If you are going to be selling specific products, then explain the product, perhaps how and where it is manufactured and in which period will it be shipped to your customers. Then again, if you are going to offer a particular service like web development, or something else, then you can make a simple infographic that can quickly show your visitors what it is that you are offering.

2. Show off some of your content

This goes hand in hand with the previous one. You can post a couple of pictures showing off what you are offering customers. You can Photoshop a couple of photos that best represent your product offering or service. You can add your content from social media that you have posted before. You can add images of the team working on the site or product, and if you have a blog, then you can show snapshots of the writers who will be providing your visitors with future blogs and content.

Hell, you can even make a quick video showing off who you are, and so they can get to know you. If you are going to opt for a video approach, then I highly recommend that you make yourself an infographic video. Those things are simply amazing at getting people’s attention, and it will make your site and brand look a whole lot more professional!

3. Set up your social media pages

This is quite a simple thing to do. When you are creating your Coming soon page, make sure that you allocate some space that will be occupied by social media icons leading to your social media sites. This is great because it will not only redirect people to your social media sites, but it will also make them see what's going on behind the scenes.

They can then subscribe and follow you on various sites further boosting your popularity on those sites (and they also might share your content which will, in turn, generate even more followers and subscribers). Awesome, right? For example, you can show social links in author boxes as well.

4. Set up a mailing list and newsletter

This might be a little complex depending on your knowledge of WordPress, but the idea here is that you offer your visitors the ability to fill out a small quick form that will subscribe them to your mailing list. This is great because it will give you the ability to send them emails, giving them a heads up when the site will go live when you are having special offers or just general news regarding the website.

It is also useful if you are writing blogs, so you can send them a notification when you upload a new blog or when you have a new product coming to the market.

5. Engage your new visitors

Give your new subscribers a coupon, or a sneak peek in the development of the site. It is a great way to engage your visitors and make them feel “special” (especially if they are the first to do something like that). If you will be having a forum or something of the sorts on your site (or just the ability to login and create an account) give the first ten or so subscribers a special character pin or a unique picture frame (for their profile photo).

6. Set up an online shop

If you have a product that is being manufactured or if you are offering something that you can give your visitors at this moment, then you should preemptively add an online store. If people are willing to purchase your product (or whatever you are offering to sell), then you should not make them wait for the full site to be set up and polished for them to do so.

Final thoughts

If someone had told me all of these things before I started creating my website, then my life would have been a heck of a lot easier. Not to mention the number of additional visitors that I could have had by now not only on my site but also on various social media sites. I highly recommend that you consider implementing some of these things on your website because it will surely benefit you in many ways!

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Recommended reading

If you enjoyed this post and have a little extra time to dive deeper down the rabbit hole, why not check out the following posts on promoting your business.

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