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Mind-Blowing Neuromarketing Tricks for Your Instagram Content
Neuromarketing is one of the most intriguing psychology concepts that brands leverage to add another layer to their marketing and sales endeavours. In simple terms, neuromarketing is the study of how the brain works while a person has to make a purchasing decision.
Whether we’re talking about emotional or rational decisions, understanding neuromarketing can be of great help due to numerous reasons:
- If you know how to reach the customer’s subconscious mind, you can communicate on an indirect or more subtle level.
- Neuromarketing helps you develop a quick rapport with your prospects
- You can significantly boost your conversion rates by making your prospective clients feel certain feelings such as curiosity, scarcity, pleasure, or pain
Nowadays, the most seasoned brands are already taking advantage of neuromarketing to skyrocket their social media campaigns every single day.
If your eyes aren’t trained, these psychology tricks are hard to catch. If neuromarketing is done right, most consumers will not even realize that the content they read is optimized to influence their decisions.
Since you’re reading this post, you’re probably interested in improving your Instagram content by adding a few neuromarketing tricks to your arsenal.
Well, that’s what we’re going to discuss today.
In this post, I’m sharing several mind-blowing neuromarketing tricks for your Instagram content, methods that will immediately boost your social media marketing performance.
Me, me, and me again
If you want to create rapport with social media users without having to put up a lot of effort, make them feel special.
Nowadays, most internet users are using the internet to gain something. We watch YouTube for entertainment and to educate ourselves. We use WhatsApp or Facebook to communicate. We use Instagram to post pictures and consume a lot of visual content.
However, behind these reasons, other subtle reasons make social media so intriguing. For example, the need for recognition. Most of us want to be admired and praised. As a brand, your role on Instagram is to inspire your fans and make them feel special.
If you want to sell something, make sure you speak in benefits. Your Instagram fans want to know what’s in it for them, so you need to deliver that information as soon as possible without sounding too promotional!
Beginnings and endings are key
If you want your users to remember an important message, start your content with that message and end it with the same message. This is a popular psychology principle that works exceptionally well when applied correctly.
The brain is continuously looking to create connections. These connections and links can happen naturally, or they can be induced. For example, if you post three interconnected Instagram stories, make sure that the first and the last stories are highly connected and speak the same message.
Contrasts (or Standing out from the crowd)
Seth Godin is one of the smartest and most successful brands and marketing strategists out there. His book, Purple Cow, explains the principle of contrasts and the vast benefits that businesses can reap if they knew how to apply it.
The main idea sounds like this: if you walk on a field and you see ten normal cows and a purple cow, which one’s going to notice first? Our brain’s instinct is to notice contrasts. If something’s unusual, our mind will immediately let us know.
To make your Instagram, users pay more attention to your content, start thinking out of the box. Do what your competitors haven’t thought of before and strive to be original. Don’t bother posting the same content that’s been regurgitated many other times. Invest your resources in something new, something that will bring a lot of value.
Give, and you shall receive
The principle of reciprocity is an excellent consumer psychology principle that can be applied to your Instagram marketing content and campaigns to strengthen the connection with your fans and future customers.
If somebody gives you something for free, how do you feel? How do you react? I believe that both the feeling and the reaction will be positive, encouraging you to like that person even more.
As a business, you need to treat your customers like you treat your best friends. Give away value for free and expect nothing in return.
Here are some ideas:
- Create a contest that’s rewarded with an exciting prize
- Encourage your Instagram fans to join your exclusive email list to receive discounts
- Engage with your followers directly by replying on their comments
Leverage power words
The psychology of words is another fine art that most successful brands are continually tapping into the so-called “power words” which are emotional. Since humans are emotional beings, they often make emotional purchases that were triggered by emotional stimuli. Words have different frequencies, and they often speak more than what they “show”.
By filling your Instagram content with power words, you’ll attract more attention and speak more to your target audience. That is because these words are triggering the subconscious mind of the reader, making him take an impulsive action (clicking, buying, etc.)
Here’s a big list of useful power words. Use them in your titles, descriptions, and content.
The pain and pleasure principle
Our brain is a miraculous tool. Since the beginning of times, scientists are trying to understand everything there is to know about the brain. And still, they are always so far.
A famous neuromarketing principle is the pain and pleasure principle, which suggests that our brain is continually trying to avoid pain and to gain pleasure. Through an automatic response, our brain works to protect us from anything harmful by generating thoughts, feelings, and reactions.
As a marketer, you can leverage this principle to skyrocket your Instagram marketing performance. For example, you can sell an idea by emphasizing the ‘bad news” or the potential dangers that your readers may face UNLESS they take immediate action.
Or, you can go the other way and tempt your users to take different actions through pleasure stimuli. For example, you can encourage your users to provide feedback and leave relevant comments and promise them that you’re going to reply to every one of them.
In that situation, your readers will predict the pleasure of being recognized and will probably follow your instructions.
You can read more about the pain and pleasure principle and brainstorm your ideas. Since every audience is different, you need to understand what type of pains and pleasures your Instagram followers experience.
Neuromarketing is a fine art. Just like any art, it requires a lot of practice, patience, and consistency. If you start applying neuromarketing principles today and you do it consistently, in a matter of months, you’ll be an entirely different “player”.
Here’s what I suggest.
To boost your odds of performing highly successful psychological campaigns, make sure you read as much as you can about psychology, consumer psychology, and neuromarketing, which are three distinct yet very interrelated fields.
Other than that, make sure you put today’s tips and tricks into implementation and let us know how they worked for you in the comments below.
About the author
Tobias Foster is a professional freelancer, digital marketer, and essay writer. He is also offering professional online assignment help to students who are not so fortunate. His main passion is to help everyone around him and to contribute to the wellbeing of young and troubled students. In his free time, he reads a lot of psychology books.
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