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6 Ways to Promote Your Web Hosting Company
Marketing your web hosting company can be incredibly challenging as there are a lot of big names in the industry. Your service might be superior to your competitors, but they are getting better visibility because of how big their brand is.
Closing this gap can make a significant difference. It can help your business stay afloat and thrive in your niche.
In this post, we will talk about the six incredible ways how you can promote your web hosting company:
1. Construct a unique selling point
Every web host has to compete for clients with hundreds (if not thousands) of competitors. So what will make you stand out from the rest of the pack?
Having a unique selling point or USP can make its magic for your web hosting business. It might be excellent customer support, top-notch hosting performance, specialized services, or something unique in your niche.
While you do not necessarily need a USP, it can help you craft a marketing strategy around a particular theme so that it is easy to differentiate your web hosting company from the rest of the competition.
2. Start a marketing plan
Purchasing ads from AdWords is not a plan. Paid advertising is only a part of your marketing plan.
To help you create a marketing plan, list down the following:
- Who is your target audience?
- Who do you want to reach?
- What is your initial budget?
- What kind of problems are you helping your target audience solve?
Doing a brainstorming first will let you develop an effective marketing plan in the long run. Once you have a clear idea of who you want to reach, then it is easier to focus on the aspect of trying to reach them.
3. Incorporate SEO
Utilising a couple of SEO tactics is an excellent way to get attention. Users who do not have many ideas will simply type "web hosting company." So keeping your site on top of the search results will be an advantage for you.
You can optimize your website by incorporating target keywords on your content, producing helpful content, improving your website's loading speed, and more.
Remember, SEO itself is a process, and it is not just a one-time service. That's because the search engines regularly update its algorithm. Meaning, your website may or may not be able to maintain its ranking. Therefore, there is a chance that your signs ups and renewal may fluctuate from time to time.
4. Target a specific set of customers
You need to target a particular set of audience. The more targeted you are with your products, the more likely you will be recommended to a specific set of the target audience.
That's why you need to make an effort to know your target audience. Engage in online communities or create surveys. That way, you will gain insight into what they like and do not like about their current hosting providers.
Then, later on, you can come up with products that are specifically tailored to their needs. Participating in forums is also a great way to build rapport and meet some prospective customers in the future.
However, it does not mean that you should limit yourself only in your particular niche. You could easily target several niches, but offer your products that are specifically tailored to each niche.
5. Buy market share
This means spending a considerate amount of money to attract more customers.
For instance, you could offer a month of free every time a user avails of a one-year contract. You can also offer discounts like a HostGator coupon code for a limited time.
This is an excellent way to gain more customers in the short-term in the hope that some of them will stick with you to help recover the costs. But before you do this, you need to know your customer acquisition cost and the expected lifetime profit for every customer.
6. Be consistent
Here's the thing: To be able to become an effective marketer, you have to be consistent.
If you can only write one blog per week, then you should really focus on writing a compelling, informative, and highly engaging blog that will benefit your audience.
You can create a draft in excel and come up with a content calendar that will show you a schedule that will work for you and your current resources.
The more limited your budget is, the more organic traffic you need to take advantage of. This also gives companies (large or small) a more level playing ground.
So there you have it. This post covered effective ways on how to promote your web hosting company. Remember that marketing is all about getting your name and brand on top of your target audience's minds in a more positive light. So, remember that and happy marketing!
Tell us your story
Are you looking to promote your business?
South African digital businesses can create your free business listing on nichemarket. The more information you provide about your business, the easier it will be for your customers to find you online.
Registering with nichemarket is easy; all you will need to do is head over to our sign up form and follow the instructions. If you require a more detailed guide on how to create your profile or your listing, then we highly recommend you check out the following articles.
If you enjoyed this post and have time to spare why not check out these related posts and dive deeper down the rabbit hole that is marketing for your business.
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