15 FREE Business Directories In Zimbabwe

Zimbabwe is a landlocked country that has seen its fair share of economic failures; the country is renowned for its 2007 hyperinflation, which destroyed the local currency and, with it, many thriving businesses in the region. Since the failure of the Zimbabwean dollar, the country's businesses and citizens have had to turn to other fiat currencies as a method of trade. At the same time, the Reserve Bank of Zimbabwe tries to restore faith in the local economy.

While the local currency issues continue to grab the headlines, it has not stopped the economy from growing be it much slower than it otherwise would. Zimbabwe is projected to generate a GDP of 21.78 USD Billion by the end of 2023.

Agriculture, mining and tourism are the main pillars of the Zimbabwean economy, which has succeeded in developing strong export industries in each of these sectors. Exports of agricultural commodities and minerals (led by gold, nickel, and tobacco) account for nearly 90% of total merchandise exports.

Additionally, Zimbabwe is a country with positive demographic growth; the country has around 16 million people with an annual growth rate of 2%. This relatively young population also provides a healthy workforce of cheap labour to support their key industries.

Business formation in Zimbabwe

According to data from the RBZ, there are 2.7 million business owners and sectors employing 3 million adults. This data comes from a 2022 survey focused more on enterprises and excluded survivalist businesses, resulting in fewer MSMEs having more than double the number of employees compared to 2012.

Additionally, New Businesses Registered data reported an annual growth of 20 273 new businesses in 2020, with many new businesses diversifying away from the traditional markets into service sectors and technology.

As the Zimbabwean economy matures and embraces technology, consumers are turning to the internet to find suppliers, goods, services and even reviews on local businesses, making it more critical for local businesses to have a presence online.

Promoting your business in Zimbabwe

In order to succeed in the Zimbabwean business market, businesses need to have a strong online presence and focus on local SEO and online marketing. This is because more and more people are using the internet to find information about businesses and to make purchases.

By having a strong online presence, businesses can reach a wider audience and attract more customers. Local SEO is important because it helps businesses to rank higher in search engine results pages (SERPs) for local searches. This means that businesses are more likely to be found by potential customers who are searching for products or services that they offer.

Online marketing is important because it helps businesses to reach a wider audience and to generate leads and sales. There are many different online marketing strategies that businesses can use, such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing.

By having a strong online presence and focusing on local SEO and online marketing, businesses can improve their chances of success in the Zimbabwean business market. But this doesn’t happen overnight; it requires you to lay some groundwork. This can be done by setting up a website, leveraging social media or local citation sites, or a combination of all three. Once you’ve decided on the digital real estate you want to manage, you can start to build links that funnel users to your business and various offerings.

Add your business to Zimbabwean-focused business directories.

If you're keen to start building citations and links to your business in Zimbabwe, we suggest starting with the following websites. You can either list your business on all of them or pick the ones you feel would provide the most benefit in terms of reach.

Please note that when listing your business on various sites, it's important to ensure information consistency. Place accurate details like name, phone number, and address for users to search and reach you, along with the correct branding to showcase consistency, which breeds trust.

Have your citations built for you.

Alternatively, you can reach out to our team, and we can list your business across all these directories, with you retaining ownership rights to all the accounts. This way, you're not held captive and can update them yourself or with your internal marketing team, and customer service can respond to reviews on directory sites if and when needed.

Protip for improving local search results

Once you've completed listing your business on all the relevant local directories in Zimbabwe, ensure that you've also claimed other free Internet real estate in the form of map listings. These map listings can include Google My Business and Bing Places, which should cover the majority of search volume.

Still, you can add your business to alternative mapping services like Apple Maps, Petal Search Maps and even Openstreet, which search engines use to validate their online information when serving local search results.

If you need help setting up your map listings or would like us to review them from an optimisation standpoint, you can also reach out to our team, and we'll be happy to assist you.

Tell us your advertising story.

Have you struggled to get your business noticed online? Are there any sites you feel should be added to the list? How have you been using them? Share your tips with us in the comments section below.

Contact us

If you would like us to set up your business digital ads or want to know more about digital marketing for your business, then don’t be shy. We’re happy to assist. Simply contact us

Are you looking to promote your business?

Nigerian business owners can create their free business listings on nichemarket. The more information you provide about your business, the easier it will be for your customers to find you online. Registering with nichemarket is easy; all you will need to do is head over to our sign-up form and follow the instructions.

If you require a more detailed guide on creating your profile or listing, we highly recommend you check out the following articles. 

• How to create a nichemarketer profile 
• How to create a nichemarket business listing 

Recommended reading

If you enjoyed this post and have a little extra time to dive deeper down the rabbit hole, why not check out the following posts on online directories.

• Why nichemarket is the best place to list your local Business
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• 21 FREE Business Directories In Sweden

Tags: SEO , Citations, Link Building, Local SEO