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Marketing Tool Discounts Due To COVID-19
As businesses take a battering during these uncertain times, we'll need to all be prepared to make serious changes to get the business and the economy back on track. Marketing will naturally take a backseat for many as they try to reduce expenses and operate within new budgets and start to build up once doors are opened for consumers once again.
Marketing is often the expense that is cut first and is a double-edged sword for those who cut spending, as they need more customers only at a lower cost per customer.
As the lockdowns continue around the world, we're seeing marketing tools and tech suppliers offering free and discounted tools and training to support marketing, sales, and service professionals. In a bit to help small businesses and startups, we've put together a list of tools that offer free or discount services to assist your marketing efforts during the lockdown and perhaps even after as we all try to get back to a sense of normality.
Free and discounted technology tools
Everyone's favourite application continually begging to be updated stepped up its game, offering users free home access to Creative Cloud apps is available by request of students and educators until May 31, 2020. Adobe also offers free 90-day access to Adobe Connect for web conferencing until July 1, 2020.
Get access to a free trial of a powerfully simple email marketing solution designed for small businesses. Its 250 free emails per month should be more than enough to help you create and send compelling campaigns with ease.
As reported, job losses will continue to rise recruitment agencies and agents will have their work cut out for them finding candidates. Going through applications now and using video interview technology will reduce the pressure once people are allowed out. Breezy HR's video assessments and live video interviewing capabilities can help, and you can try them out free of charge to any businesses for at least 60 days.
There are so many email tools available these days all looking to secure your business. Chamaileon however, has a particular speciality, in its collaborative suite as it is built for teams and features real-time multi-user simultaneous design editing and many other remote-work enabling feature. Check out their service with their free plan.
ClarityWave is offering 3 months of free access to their employee engagement software. Their software helps businesses to ensure employees stay focused & engaged while working remotely.
Google Ads has promised to provide advertising support by giving SMBs worldwide access to $340 million in ad credits, which can be used at any point until the end of 2020 across any Google Ads platforms. SMBs who have been active advertisers since the beginning of 2019 will see a credit notification appear in their Google Ads account in the coming months.
Hatchbuck is offering a free trial of our all-in-one sales, and marketing platform combines email marketing, CRM and marketing automation to turn emails into conversations.
Get free access to Hootsuite Professional for small businesses and nonprofits until July 1, 2020. Hootsuite allows you to manage multiple social media accounts and stay connected with your customers and communities.
Right now, HubSpot meetings, quotes, e-signature, and 1:1 video creation tools are completely free for 90 days from activation. HubSpot is also suspending marketing email send limits for Marketing Hub Professional and Enterprise customers and increasing restrictions on calling to 2,000 minutes/month for Starter and Professional customers of Sales Hub and Service Hub. Finally, to support small businesses through this uncertain time, HubSpot is reducing the cost of its Starter Growth Suite from USD 112.50/month to USD 50/month.
Jottful is offering small businesses & self-employed folk personalised guidance on the best technology and people to get your business not only online, but to succeed. In addition, Jottful is also offering free marketing services!
Remote work and having sales calls are now more critical than ever, and you don't want to have any distractions when trying to secure a sale. Krisp It's an AI-powered filter that virtually eliminates background noise during phone calls. For the next six months, Krisp has introduced a new free tier that provides users with up to 120 minutes per week of free noise cancellation. Also, Krisp Pro and Teams are 30% off. Additionally, all students, teachers, hospitals, and government workers worldwide get unlimited Krisp for free.
Video conferencing expanded due to the need for social distancing and Lifesize is a video and audio telecommunications company. They provide high-definition video conferencing endpoints and accessories, touchscreen conference room phones, and a cloud-based video collaboration platform. For the next six months, Lifesize is offering unlimited enterprise-grade video conferencing with no time limits to anyone who needs it—any company or organization in more than 100 countries.
MailChimp is one the most popular email tools around and has jumped to provide users with free access to standard accounts for eligible groups sending critical public health information about COVID-19 through June 30, 2020.
Netpeak Software develops Netpeak Spider & Checker – tools for SEO specialists and webmasters, that help to solve day-to-day SEO tasks efficiently and effectively. Netpeak is now offering up to 45% off for SEO tools to boost your website rank, and also to reduce marketing costs. To claim the discounts, watch a blog post and get your discount while purchasing.
As businesses and staff focus on tasks that generate revenue, they cannot waste time on admin. Otter Voice Meeting Notes app uses proprietary artificial intelligence to create shareable, searchable, rich notes in real-time that combine audio, transcription, speaker identification, inline photos, and key phrases. The great news? Otter.ai is offering two free months of its enterprise offering, Otter for Teams, to support employees who are working remotely. Up to 10 people per company can sign up for Otter for Teams before May 1, 2020, using code COVID19OTTER.
Every sales representative likes a signed contract, and those signatures are even easier to capture with PandaDoc's new Free eSign plan. This latest free offering gives companies unlimited document uploads, unlimited eSignatures, and payment processing options (credit card, PayPal, or ACH payment) for unlimited users. Contract signatures are safe, secure, and legally binding.
Get free access to technology for emergency response teams, call centres and care management teams for health systems affected by a coronavirus.
Free questionnaire templates are written by survey research experts to gather data/feedback from employees, customers and broader groups impacted by the coronavirus.
Ubersuggest has always had a free offering, but now the realm of features available at the free level have expanded, including full access to historical data, keyword generation and analysis, and increased content ideas.
Vidyard already offered free video messaging app—unlimited video capture, hosting, and sharing—that helps sales and customer success professionals better engage prospects and customers. However, Vidyard for Internal Communications which is ideal for remote workers stay connected and easily record, secure, and share private videos from their web browser and email app is now free until June 30, 2020.
Free and discounted education and training
Ahrefs is widely known for its SEO and website analysis toolsets (e.g., backlink checkers, SEO reports, mentions tracker, and domain comparisons), but it also has a strong academy. The Ahrefs Academy "Blogging for Business" course which usually costs $799, but for now, it's a wallet-friendly $0.
Moz is one of the leaders in search engine optimization (SEO) technology and local search management and SEO education. Courses typically range from $50-$300, but now through May 31, 2020, Moz Academy is giving all of its training away for free.
Have a hot tip?
If you know of any marketing tech or tools that are currently offering discounts to help small businesses during the coronavirus outbreak, then please feel free to drop us a comment with the details in our comment section down below. We'd be happy to review the offer and if it all checks out, we'll add it to our list.
If you would like to know more about marketing for your small business then don’t be shy we’re happy to assist. Simply contact us
Are you looking to promote your business?
South African small business owners can create your free business listing on nichemarket. The more information you provide about your business, the easier it will be for your customers to find you online. Registering with nichemarket is easy; all you will need to do is head over to our sign up form and follow the instructions.
If you require a more detailed guide on how to create your profile or your listing, then we highly recommend you check out the following articles.
If you enjoyed this post and have a little extra time to dive deeper down the rabbit hole, why not check out the following posts on marketing during COVID-19.
- Small Businesses That Can Go Digital During The Lockdown
- 10 South African Sites Selling Essentials Online
- Your SMEs Survival Guide To Overcome The Impacts of COVID-19
- Trends In COVID-19 Affected Organic Search Results