7 Tips For Crafting Shareable Home Improvement Content

One of the most challenging endeavours in social media marketing is crafting content that not only captures the attention but also encourages them to hit that all-important "share" button. You may get a good number of comments and likes, but what about the shares?

Marketers or content creators creating home improvement content may find it challenging to generate high shares. To help you navigate the world of shareable home improvement content, we've compiled the essentials in the following discussion.

We've curated seven tips that will empower you to engage, educate, and inspire your audience while expanding your reach across social media platforms. Buckle up, and let's start the journey!

Tips #1. Invest in Short Videos

Shorter videos are more suitable for the recent social media environment and today's audiences. Shorter social media content is more shareable primarily due to its engaging nature and ability to quickly convey valuable information.

As they are concise and to the point, they have a better chance of capturing the audience's attention and reducing the risk of viewers losing interest. Many people prefer this type of content, making short videos more likely to be shared.

Moreover, home improvement often involves visual elements, such as before-and-after transformations or DIY demonstrations. Short videos are an effective way to showcase these visuals. Vertical video platforms, like TikTok, Instagram, and YouTube, are popular social media for sharing short videos.

Tips #2. Keep Your Content Informative

Informative content adds value to your audience and is more likely to be shared. Sharing in-depth knowledge and expertise in home improvement builds your authority and credibility in the field, making people more likely to trust and share your content.

Moreover, home improvement content often involves teaching and learning. By providing tips, tutorials, or animated videos, you can empower your audience to take action and foster a sense of gratitude, encouraging them to share your content with others who may benefit.

Informative content also tends to have long-term relevance. People will continue to share it if they find it valuable, even months or years after its initial release.

Tips #3. Look for Audience Pain Points

Understanding your audience's pain points and addressing them in your home improvement content is a surefire way to create shareable content. When your content addresses problems or challenges your audience faces, it becomes highly relevant.

Pain points often evoke emotions. Content that connects with your audience emotionally is more likely to be shared because it resonates with their experiences. When people see others experience similar issues, they are more likely to engage and share the content to help each other.

Home improvement content that offers solutions to pain points is both shareable and actionable. Moreover, addressing common pain points can create a sense of community among your audience.

Tips #4. Follow Home Improvement Trends

Keeping up with home improvement trends is a valuable strategy for creating shareable content. Reflect on what is currently popular and sought after in the industry to make your content more relevant to audiences.

Moreover, trend-related content is often time-sensitive. It's easier for you to take can take advantage of the current buzz. You can increase social shares of your content, especially if you're among the first to address the trend.

Demonstrating that your content is up-to-date with the latest trends establishes your authority and expertise in the field. People are more likely to share compelling and informative content from knowledgeable sources.

Tips #5. Incorporate Video SEO

To make your video content compete well with other competitors, incorporating video SEO (Search Engine Optimization) is crucial. Video SEO practices like optimizing video titles, descriptions, and tags make your content more discoverable through social media search engines.

Applying proper video SEO techniques can help your content rank higher in search results. You can extend content visibility to reach a broader audience. Videos appearing at the top of search results are more likely to be clicked and shared.

Video SEO can also improve the engagement of your content by attracting the right audience who is genuinely interested in home improvement. This approach can lead to more shares, comments, and likes, as well as increase content sustainability.

Tips #6. Share Across Platforms

Sharing your home improvement content across multiple social media platforms can maximize content reach and shareability. Different social media platforms attract diverse audiences with varying preferences and demographics.

You can tap into a wider and more varied audience by sharing your content on multiple platforms like Facebook, Instagram, Twitter, Pinterest, and YouTube. For example, you can share a short teaser video on Instagram and provide a link to the full video on YouTube.

Moreover, you can tap a new audience pool. Sharing content across platforms exposes your content to users who may not be following you on every platform. When a piece of content is engaging and shareable, it has the potential to reach users who are not part of your immediate follower base.

A larger online presence enhances your chances of your content being shared by a broader audience. More shares can result in a snowball effect as content spreads across different platforms.

Tips #7. Encourage Engagement

Content that sparks interactions, such as likes, comments, and shares, is more likely to be shared because social media algorithms tend to promote content that receives engagement. Encouraging engagement can boost your content's visibility.

Also, engaging with your audience fosters a sense of community. When people feel like they're part of a community, they tend to share content to contribute to the collective discussion and benefit others in the group. For instance, you can ask their opinion, POV, feedback, or experience. This strategy encourages viewers to say something in your comment section. Encouraging comments and feedback lets you understand your audience's preferences and improve your content over time.

Takeaway

Home improvement is not just about renovating spaces; it's about transforming lives and making homes more comfortable, beautiful, and functional. Therefore, it's necessary to always provide value in your content and make it educative yet entertaining to audiences.

Whether offering practical tips, sharing innovative design ideas, or addressing common challenges, the goal is to empower your audience to create spaces they love and feel comfortable in. Always be alert to recent trends to stay ahead of the competition.

The above tips are practical yet effective in helping you generate content shares. It's also important to note that consistency is key to making your content discoverable to massive audiences.

About the author

Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).

• LinkedIn: Andre Oentoro
• Email/Gravatar: andre@breadnbeyond.com
• Instagram: andre_oentoro
• Twitter: andreoen
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Tags: Social Media, Social Media Marketing, Home Improvement, Guest Post