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7 Foolproof Steps To Approaching Companies On Social Media In 2020

01 September 2020 | 0 comments | Posted by Amey Meyer in Industry Experts

Cold contact companies via social media

If you want to succeed in today’s hustle and bustle, you have to be a go-getter. You can’t just sit around waiting for big companies to approach you. Digital marketing experts encourage you to approach companies using social media, but they rarely tell you exactly how to do it.

Well, stress no more. I’m here to help you. Below is my top-secret guide to approaching companies on social media. You don’t have to do much except follow the seven simple steps I’ve laid out for you.

Here are seven components that are guaranteed to get you the best possible results when cold messaging. We’ll explore them more detail later in this article.

  1. Specific Name
  2. Personalised Compliment
  3. Specific Value You Bring In Relation To Them
  4. Solution To Their Problem
  5. Credibility/Testimonials
  6. CTA
  7. Follow-Up

A note before we begin…

You are going to get rejected. Don’t take it personally; it’s the nature of the game. For every 25 messages you send, you might get one or two replies. That’s why it’s important that you don’t just send out a few messages.

THIS WON’T WORK. Quantity is a huge part of this strategy.

The strategy

1. Specific name

Don’t just copy and paste a generic message to a bunch of people. Be sure to address the company or person by their name. There is nothing more annoying than being on the receiving end of a generic copy-and-paste message.

2. Personalised compliment

Go onto their website or page and, in your message, add a genuine compliment about something they’ve done. Try to be as specific as possible. This shows them that you’ve genuinely put effort into getting to know their company. It makes them feel like they are special enough that you took the time to do your research.

3. The specific value you bring in relation to them

Be very specific about what you do and how your specialised knowledge can help them. Specialists will beat generalists any day of the week.

4. The solution to their problem

Why should this person or company care about you? Especially if they are a popular page, they probably get a ton of messages every day. What makes you stand out? You provide value to them. But don’t just guess what they need. Truly do your research and find a gap in their system. What can you provide that will benefit them? Put yourself in their shoes when reading your message and then ask, “So what? What’s in it for me?”

5. Credibility/Testimonials

Why should they trust you? Do you have evidence of the results you’ve produced for other people in the past? Have you got some excellent testimonials from clients who can’t stop raving about how your services helped them? Add these testimonials in your message to prove your credibility.

6. CTA

So you’ve convinced them. They like what you’ve said. Now what? Make it easy for them to take the next step by telling them what to do. Politely tell them that if they’re interested, they can contact you, and then tell them exactly how they can do that. Make it as easy as possible for them by providing links or contact details.

7. Follow-up

Sometimes people aren’t interested, but sometimes they’re just busy. People who get a ton of messages usually need to be contacted more than once about the same proposition. Follow up a few days later, but don’t keep annoying them if they don’t respond after that.

So there it is, seven easy steps to follow to optimise your chance of getting a reply to your social media messages. Go get ‘em; you got this!

About the author

Amey Meyer is a marketing copywriter, social media manager and long-time coffee addict. After years of working with top companies, she has learned all the secrets to skyrocketing sales and gaining more leads and traffic with killer content. Interested? You can contact her at ameymeyer.com.

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Recommended reading

If you enjoyed this post and have time to spare why not check out these related posts and dive deeper down the rabbit hole that is social media marketing.

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