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How to Make Your Business Stand Out Offline

03 November 2020 | 0 comments | Posted by Samantha Higgins in Industry Experts

Offline brand promotion

The Internet Age has changed the way consumers shop and spends their money. Online marketing is one of the main tactics used by business owners to market their businesses. However, it would help if you did not discredit the effectiveness of traditional marketing.

Small businesses need to reach their entire customer base. Some people are still not tech-savvy and find out about companies by word of mouth. Read on to find out ways to make your business stand out visually.

Increase visibility with wheel stops

Wheel stops are one of the ways to make your company stand out from competitors. A wheel stop is a small barrier that assists drivers with parking their vehicles. Without one, drivers can accidentally drive into buildings, other cars, walls, fences, and the sidewalk. Pedestrians also can trip on wheel stops when the parking lot is not occupied by vehicles. Other names for this barrier are a parking block and a curb stop.

Wheel stops are initially put in place to protect the customer and the parking lot. After a wheel stop installation, you should see a decrease in property damage. You can find companies that provide these services in your area, for instance, if you live in Texas you can find wheel stop installation in Dallas, TX.

You can also use this barrier to make your business visible to passing pedestrians and motorists. Business owners can put stripes and reflective paint on their wheel stops. If you decide to paint them, then you should use a professional. You want the paint job to last and to make your building look attractive.

Give back to the community

Small businesses must take advantage of small-scale opportunities. "Anyone who operates an online business can't survive without a steady flow of traffic." If you cannot maintain a steady flow of traffic, then you may have to close your business. Again, it would be best to take advantage of all marketing strategies to make your company visually stand out.

It helps to connect with your local community. If a local charity is having an auction, then you should donate a basket of your products for the event. You can also donate your time to an organisation. It is an excellent opportunity to connect with a high-profile nonprofit organisation. For example, if you have a dental office, you can agree to give free teeth cleanings to the organisation's clients.

Charity opportunities allow you to social network and make positive impressions on the community. Giving back gives your positive business word of mouth and gets your business noticed.

Make the most of your physical space

If you have a brick and mortar location, then you can use it to get positive attention for your company. You want to connect with other organisations that attract customers. If you have a children's clothing boutique, then you can connect with local hospitals.

You can have an expert give CPR classes at your boutique. Another idea is to have a nurse give a milk bar class to breastfeeding mothers. These events will bring potential customers into your business. While waiting for the classes, they can browse around your store.

These in-person activities put your business on display. They also get people in the door who may have never known about your company. The possibilities are endless when it comes to using your brick and mortar location. You must use your creativity to get the most of your physical space.

Connect with the media

Utilising your local media is another way to put the spotlight on your services. You do not have to pay for ads to connect with the media. It helps to act as your public relations team. The media is always looking for a story. Many local TV news stations have a business segment. They allow the business to come on and talk about their services.

Local news stations are also always looking for stories about new businesses. These services are usually free. Connecting with the media allows you to market your company naturally. It also allows you to reach that demographic who does not utilise the Internet.

Small businesses must reach all demographics. Some demographics are much easier to reach with offline marketing strategies. A successful business must grow every year and stand out from the competition.

It is best to use a combination of offline and online marketing strategies to grow your business. Remember, you can get a better return on your investment with offline marketing strategies when marketing your company locally.

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Recommended reading

If you enjoyed this post and have time to spare why not check out these related posts and dive deeper down the rabbit hole that is traditional marketing.

Tags: Marketing, Advertising , Branding, Guest Post

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