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10 Lead Magnet Ideas for Your Website

15 September 2020 | 0 comments | Posted by Adriana Stein in Industry Experts

lead magnet ideas for your site

If you want to start generating more leads and growing your subscriber list, you need to start focusing on lead magnets.


Because lead magnets are the most effective way to gather prospect’s contact information, in fact, Brian from Backlinko suggests that you can increase your email conversions by 785% in one day just by adding a lead magnet or content upgrade to your blog posts.

If you aren’t sure where to start, then read on for a few of the most popular lead magnet examples.

Let’s first understand what a lead magnet is.

What is a lead magnet?

A lead magnet is a marketing tool that generates leads by offering something in exchange for a prospect’s contact information. Also known as a “bribe-to-subscribe” offer.

From free trials to online audits, ebooks, short workshops, templates and other downloadable assets. Lead magnets are also often called ‘gated content’, as the content is only accessible after providing contact details.

A few reasons to try lead magnets on your website include:

  • They are engaging.
  • They generate quality leads.
  • They provide value - as long as they are of high quality.
  • They are shareable - it’s easy to share links with prospects.
  • They promote your brand as an authority by showing that you’re an expert in your industry.

Now that you know why you need to start using lead magnets, let’s get into a few lead magnet examples.

Ten lead magnet examples for your website

There are many lead magnet examples that you can try out. Here are 10 of the most popular types of lead magnets to use on your website.

1. Cheatsheets

Cheat sheets are quick, usually, one-pagers, that help people solve problems or reach goals faster. For example, if you sell photography equipment, you can create a cheat sheet that helps the user remember how to use the main settings on their camera.

If you’re an expert in your field, then putting a cheat sheet together should be super quick to do!

2. Checklists

A checklist is similar to a cheat sheet, but it involves a list of steps or things to do before getting to the main goal. For example, if you run a travel blog, you can set up checklists for travel planning.

3. Templates

Does your product or service include setting something up for your ideal client? If yes, then there are probably a few template lead magnets that you could set up. Templates are easy to create and provide a quick win for your reader.

A few examples of templates include blog post templates, social media templates, invoice templates and email templates. There are many online resources that you can use to design really awesome templates that align with your branding.

4. Ultimate guides

Ultimate guides are among the most common types of lead magnets used by businesses on their websites. These are comprehensive guides that go into detail on a specific topic within your target niche. It involves providing detailed content, packed with resources, including links to the original articles.

The key to a successful ultimate guide is that it should address a solution your prospects are trying to find. For example, if you are in digital marketing, you could do an ultimate guide to creating your first email campaign.

5. Ebooks

An ebook is excellent when you have a series of blog posts about a related subject. You can combine the blog posts into one, a juicy ebook that covers everything.

The purpose of an ebook for lead generation is to help your audience get help quickly, instead of navigating your blog and trying to locate the related articles. You’re making it more convenient for your audience to consume your content.

6. Webinars

Webinars work really well as lead magnets. You can offer both live and pre-recorded webinars. If you want to do a live webinar, then schedule the live event for a specific time and then also publish the recording on your website, but behind a gate. That way, people can watch the recording as many times as they want, as long as they provide their email address.

7. Resource guides

A resource guide is a collection of resources like ebooks, blog posts and videos that may help your prospect achieve better results. You can also add in the tools and software that you use. For example, create a resource guide on remote working where you include the best digital tools, tips on improving productivity and the best websites to find remote work.

The perfect resource guide is tailored towards your audience, easy to navigate, and clearly helpful. You can even include affiliate links here to earn passive income.

8. Voucher codes

Don’t just ask visitors to sign up to your newsletter without offering them something in return. For e-commerce stores or even some service-based businesses, you can offer a voucher code for anyone who signs up to your newsletter. This is a great way to convert first-time visitors to your e-commerce store into subscribers.

9. Email course

Do you have something that you can teach your audience over a series of emails? You can create a drip email course that drips out your content over a few days. This works really well if you are teaching something that doesn’t require a lot of technical setups and is more about teaching them how to break through something.

For example, if you’re a writer, you could set up an email course titled ‘How to write a book in 7 days’. Where, for seven days, you send out writing prompts and tips.

10. Video tutorial

In many cases, videos are easier to consume than written content. The most common format for lead magnet videos is the “How-to videos.” They should be able to address a problem by merely explaining it interactively.

You can create once-off video tutorials or create longer video courses.

There you have it, ten lead magnet examples. Many of the above-listed examples can be done by recycling your existing content into lead generating assets. If you already have a blog - then all you have to do is implement a few lead magnets and an email campaign that gets the contacts into your database.

About the author

Adriana Stein is the founder of Integrated Digital Innovations (IDI), a marketing agency that by acts as the bridge between global companies (particularly Germany) and native English speaking markets.

Adriana is originally from the US and specializes in SEO and content marketing, as well as marketing automation. To catch up with Adriana you can reach out to her on Twitter or Linkedin

Adriana Stein

Adriana Stein

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Recommended reading

If you enjoyed this post and have a little extra time to dive deeper down the rabbit hole, why not check out the following posts on lead generation.

Tags: Lead Generation , Guest Post

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