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How Do I Login Into Bing Ads

16 August 2021 | 0 comments | Posted by Elina WIlson in Industry Experts

How to create bing ads

Search engine marketing or rather paid search marketing has become a multibillion-dollar sector of online marketing. Paying to target certain keywords on search engines has been wildly effective for businesses and hugely profitable for the platforms.

Google is by far the biggest player in this space, but there are alternative search engines that offer the same service. Bing is another central advertising platform owned by Microsoft. While a large way away, it is the second biggest after Google, with estimated visits of more than 1.10 billion global visitors.

Since Google is the dominant player, the competition for keywords can be fierce, and many smaller businesses can be priced out of bidding for certain keywords for too long. They may want to consider looking at spreading their budget over other search engines.

If you're keen on using Bing search ads, then with this article, we will tell how you can sign up & login into Bing Ads for maximum reach.

So, let's see how to create, login, and run a successful Microsoft Advertisement account quickly.

What is Bing Ads?

Bing Ads by Microsoft is a type of service that offers pay per click advertising service. It is used for advertisement and promotion of the business at the target keyword. It works on an auction system where users are targeted based on their interests and query.

How to create a Bing Ads account?

To advertise on Microsoft Ads, you need to create an account on it by following these steps.

  1. Visit the Bing Ads website and click on sign up now from the top right side.
  2. After the new windows appear, click on create one.
  3. Enter your email address & click on next to create your account by entering the details asked like,
  • Company name
  • First name
  • Last name
  • Email address
  • Phone number
  • Country business located in
  • Currency
  • Time zone
  1. Now, agree to the terms and services and click on Create Account.
  2. Check your email inbox to verify your Bing Ads account.

This is how you can create a Bing ads account; you can create the ads and campaign. Also, with Bing Ads Promotional Code 2021, you can enjoy free credit with a new sign up.

How do I login into Bing Ads

As you have created Microsoft Bing Ads, account now log in to the account to start the campaign.

  1. Visit Bing Ads websites and click on Sign In from the top right corner.
  2. Now enter your registered email address & click on Next to login.
  3. After you successfully logged in to your account, you can run the campaign.

How to use Bing Ads in 2021?

If you want to use Bing ads, then here you will get to know all about it.

  1. Login to your Bing Ads accounts and go to the dashboard.
  2. Now click on Create campaign, and you will proceed to the page to choose the goals according to the campaign.

Here's the list of all those goals:

  • Visit my website
  • Visit my business location
  • Conversion in my website
  • A phone call to my business
  • Dynamic search ads
  • Sell products from your catalogue

Once you have selected any of these, you can now create ads by filling in all the relevant options.

  1. Fill in the appropriate options by adding the text, URLs, & headlines you need.
  2. Click on save after you have finished.
  3. Now, choose the keywords for your target campaign.
  4. You have to add the Bid amount after you have selected the keyword.
  5. Now click on save and add the payment to start your campaign.

You can also use Bing ads editor to edit or modify the campaign strategy.

This is how you can use the Microsoft Bing Ads easily in 2021 to run a successful campaign.

How do I login into Bing Ads – FAQs

Which is better, Google Ads or Bing Ads?

Google is an ultra-popular advertisement platform with higher traffic. On the other hand, Bing results appear faster on SERPs than Google ads. In Google Ads VS Bing Ads, you will get to know which one is better in detail.

How much does Bing advertisement cost?

The cost of advertisement on Microsoft Bing ads depends on the type of goal, campaign, keyword, location. However, it all depends on the advertiser that how much they want to bid for the keywords and associating traffic.

Are Bing ads worth it?

Bing is an excellent advertisement platform for marketing and reaching potential customers faster. But to be honest, Bing has fewer numbers of users as compared to Google. So spending the entire budget on Bing is not a good idea.

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If you require a more detailed guide on how to create your profile or your listing, then we highly recommend you check out the following articles. 

Recommended reading

If you enjoyed this post and have a little extra time to dive deeper down the rabbit hole, why not check out the following posts on SEO and search updates.

Tags: PPC , Search Engine Marketing, Guest Post

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