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6 Easy Techniques to Improve Your Sites Ranking

01 April 2020 | 0 comments | Posted by Meredith Davis in Industry Experts

Simple SEO techniques

Search engines tend to change their algorithm without prior notice. Hence, it is essential to implement and update your SEO strategy. Otherwise, you will find it challenging to maintain your website’s search engine ranking.

MOZ defines Search Engine Optimisation (SEO) as the process of increasing the quality and quantity of your website traffic through organic or non-paid means. That said, we are listing six SEO techniques that can help you improve your website’s ranking:

1. Improve page speed

Back in 2018, Google rolled out an algorithm update that focuses on mobile page speed. Meaning, sites that are not loading fast enough on mobile devices can get penalised.

In case you are wondering, Google deems page loading speed as a usability indicator. After all, a website that takes a while to load forces a user to hit the back button.

That said, you must do something to improve your website’s page load speed. Here are some quick tips:

  • Choose a suitable web host
  • Reduce image size
  • Minimise HTTP requests
  • Enable browser caching
  • Use a content delivery network (CDN)
  • Reduce server response time
  • Conduct a compression audit
  • Minify, combine and optimise your HTML, CSS, and JavaScript files
  • Optimise how your files load on your website
  • Reduce your Time to First Byte (TTFB) to 200 ms
  • Implement lazy loading
  • Uninstall outdated or unused plugins
Pro tip: Before you start optimising your website’s page load speed, make sure to run it on Google’s Pagespeed Insight tool and GTmetrix. That way, you have a benchmark and an idea of what hogs your site’s load speed.

2. Produce readable content

Here’s the thing: Your website cannot stand the chance of ranking on search engines unless you have a way of incorporating your target keywords. Luckily, you can do that by producing easy-to-read and valuable content.

For one, your content allows you to incorporate your target keywords on your website naturally. Thus, your website has a fighting chance to rank on relevant search engine results.

Second, excellent content is a natural link magnet. The more informative it is, the more people will share it with their connections. Not to mention that other websites will link to it for additional reference.

Last but not least, your content can drive site visitor engagement. This can lead to a decrease in bounce rate, which can help improve your search engine rankings.

3. Optimise your URL structure

According to Mind Mingles, an SEO company in India, you can also enhance your site’s ranking by optimising your URL structure. Ideally, your URL should be short, simple, and explains what the page is all about.

So instead of using https://mywebsite.com/blog/recipe/how-to-make-homemade-apple-pie

Your URL structure should be https://mywebsite.com/homemade-apple-pie-recipe.

The thing with the first URL is that it is broken up by folders.

Hence, search engine bots will find it challenging to crawl and index your content.

It is like having to open multiple doors before reaching the kitchen. On the other hand, the second URL is straight to the point, and you will know immediately that its content is a recipe for homemade apple pie.

Thus, the keys to optimising your URL structure are:

  1. Remove the URL folders if possible.
  2. Make your URL short and straight to the point.

4. Build internal and external links

Other than site speed, content, and URL structure, your link profile can also have an impact on your website’s search engine ranking. And one way to have a healthy link profile is to build internal and external links.

First and foremost, it is crucial that you have linkable assets, as this can help you naturally generate inbound links (links that are coming from other websites to yours). You can also direct links from your content, such as your blog post, to one of your essential web pages (i.e. your product page).

To learn what other links you can work on, check out this in-depth posts by Chuck Price on Search Engine Journal.

5. Improve dwell time

Dwell time is defined as the amount of time a user spent on your website, from clicking a search engine result in going back to the results page.

That said, the more your site visitors spend time on your website, the better the dwell time. And the better the dwell time, the better your search engine rankings.

So, how can you improve your website’s dwell time?

Brian Dean of Backlinko advises that you embed videos on your content. He shared that after comparing sample pages, it appears that pages with video have an 11.2% better bounce rate. And as mentioned earlier, less bounce rate can help improve your site’s ranking.

6. Make website mobile-optimised

Another major search engine ranking factor is your website’s mobile-friendliness.

As of January 2020, there are now 4.18 billion unique mobile internet users in the world. Hence, it is essential to consider these users when making and optimising your website.

Luckily, you can easily optimise your website for mobile internet users by using a mobile-responsive web design template and implementing Accelerated Mobile Pages (AMP).

Improving your website’s search engine ranking does not necessarily have to be rocket science. All you need to keep in mind is that you should provide an excellent user experience to your site visitors. Doing so will ensure that your site’s ranking will improve.

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Recommended reading

If you enjoyed this post and have a little extra time to dive deeper down the rabbit hole, why not check out the following posts on SEO.

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