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Top 5 Marketing Tools For eCommerce Business

marketing must have tools for eCommerce sites

Social media has emerged as a reliable way of marketing, especially to promote e-commerce websites. As a marketing platform, it has arguably changed businesses and their marketing process. Compared to the traditional marketing tools, it wouldn’t be wrong to say that social media has turned communication into a child's play.

With social media, no matter whether you are next door or in any corner of this world, you can communicate with your loved ones whenever you want—the same case in e-commerce development.

Before one or two decades, it was tough for the customers to stay connected with their customers and direct communication. With this, businesses from all across the world can connect their potential customers sitting in the farthest corner of the world!

Indeed there are more than 3.5 billion active social media users across the world shows the popularity of it.

Thanks to social media, business owners can now easily enhance their sales and traffic. However, it is not as easy as it sounds, while social media helps businesses to bridge the gap, they have to have a robust strategy!

They have to plan a suitable social media marketing strategy; choose the right social media marketing tools and platform that helps them promote their brand and sales. Although there are many social media platforms for e-commerce support that create some obstacles in their marketing strategies.

The solution for this problem is to use some suitable tools to make this process more modest for their users. Here we are going to describe five excellent social media marketing tools for your e-commerce development!

Scroll down and unveil the top 5 friendly media and marketing tools for e-commerce business:

1. Google Analytics

Google Analytics lets you measure the advertising ROI as well as track your Flash, video, and social networking sites and applications. It is the most preferred tool for business analytics and e-commerce development.

Another factor that makes it more popular is it's free of cost feature, yes Google Analytics is a free tool by Google. It helps businesses to analyze daily visitors and real-time insight into the audience.

This tool allows you to know how your visitors are interacting with your e-commerce website. Last but not least, the essential feature of this tool is its live dashboard! Yes, the Google Analytics dashboard exposes the leading trends and provides chances for improvement.

2. MailChimp

Mailchimp tool is best suited for Email marketing! Businesses with up to 2000 subscribers can access Mailchimp for free. In any e-commerce store, it is essential to communicate and keep the customers informed about sales and offers. Mailchimp is the best tool to connect with your customers via emails.

This tool is leading in email marketing as it is the most convenient and affordable method to start your business. The owner can also divide their fundamental customers into different segments.

With this tool, one can easily customize marketing campaigns to invite more customers and sales. It also allows users to set up automatic notice, which means when a customer leaves an e-commerce website without buying your product instantly, the owner gets a notification.

Hence this tool helps in understanding the user behaviour and identifying potential drawbacks of the website.

3. Google Ads

Google Ads is another efficient tool to take your e-commerce business to the next level of success. It has great potential to engage a variety of customers.

Coming to the pricing, let us tell you that it varies based on the business type. Google Ads allows the business owner to target the right audience for sale by analyzing their SEO or a particular keyword.

Initially advertising with google might seem expensive to you but once you know about its ROI, you’ll realize the worth! It will help you touch new milestones in a significantly small period of time. Google ads are the fastest way to bring the best-suited audience for your store in the most expeditious way.

4. Hootsuite

Hootsuite tool helps you to manage all your social media accounts on a single dashboard. With Hootsuite, one can easily manage more than 35 social media platforms from one place!

Yes, your one action on Hootsuite will let you know all accounts including Facebook, LinkedIn, Instagram, Twitter, Snapchat, WordPress, YouTube, Medium, Reddit, Pinterest, and many more on just a single dashboard.

With an easy interface, even a newbie can become friendly with its dashboard within minutes. For an e-commerce enthusiast, it is essential to keep all its social media accounts up to date! In such a scenario, Hootsuite becomes an important social media tool to manage e-commerce business.

This tool doesn’t only allow you to manage all your accounts at once but also let you schedule your posts. Thus, Hootsuite becomes an essential tool to not just to connect with a wide audience but also to save a lot of your time.

Hootsuite also helps to track the online status of your customers and upload schedule posts when the majority of your customers are online. It is also capable of analyzing the progress and deliveries of e-commerce development.

5. Sprouts

Last but not the least, Sprouts helps to monitor the specific social media platforms such as Facebook, Twitter, LinkedIn, Foursquare, and others and permits these platforms to connect with their competitor e-commerce website and brands.

With the help of Sprout, the owner can schedule their posts with content. It also allows the users to track the most suitable time to post when your website can get the highest interaction. The feature is known as ViralPost Send Time Optimisation.

Sprout gathers all your audience's messages on one page through the advanced trait of Smart Inbox and also provides the service of personalized messages by analyzing the profile of customers. With the help of this tool, the owner can efficiently manage social media and link different accounts with Google analytics for better analysis.


With a perfect amalgamation of different social media tools, backed by a robust social media marketing strategy, nothing can stop your e-commerce business to reach new heights of success.

Although these tools may not help all the business ideas equally, as each business requires different strategies, with a little customization, these tools will surely help you with your e-commerce website.

About the author

A creative and passionate mobile application enthusiast with over 10 years of experience in providing IT solutions across various industries. Nitesh Behani is the Co-Founder of Magneto IT Solutions, a full service of Mobile App Development in the USA, India, and Bahrain. He has experience in delivering more than 100+ projects ranging from web technologies to mobile application technology.

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If you're unsure about setting up an eCommerce site, then feel free to reach out to us for a consultation and we'd be happy to assist you. We've built several eCommerce sites for both local and international clients and we're able to provide customised offerings to suit your needs and budget.

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If you require a more detailed guide on how to create your profile or your listing, then we highly recommend you check out the following articles. 

Recommended reading

If you enjoyed this post and have a little extra time to dive deeper down the rabbit hole, why not check out the following posts about eCommerce.

Tags: eCommerce, Marketing , Guest Post

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